Authority Site - Affiliate + Ads

Jeepy said:

You can get pretty decent writers at nairaland

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Focused99 said:

The biggest one was thinking I could "wing it" and not following a proven SEO template.

Look into the SILO structure, learn EVERYTHING you can about SEO, and create a plan before you even get started.

You should know exactly what keywords you're trying to rank for, your exact internal linking structure, and exactly how you plan on monetizing those keywords before you even start.

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splishsplash said:

You need pages, post categories, posts and 2 plugins. Here's the procedure. (Note, there's several ways to silo, but this is an easy way to do it)

I'll use an example to make it more understandable. L1 = level 1 silo. L2 = level 2 silo. L3 = level 3 silo and C = Child post, ie, article. This is my standard terminology from now on.

L1 = animals
L2 = animals/dogs, animals/cats
L3 = animals/dogs/akita, animals/cats/siamese

a) Install this plugin https://en-gb.wordpress.org/plugins/permalinks-customizer/
b) Create the following post categories. animals, dogs, cats, akita & siamese. You can organize them with the correct parents, but this isn't needed. It makes it easier to view your silo structure in the category section so I do recommend this.
c) Create your first child for animals/cats/siamese. Normal wordpress post.
d) Select categories animals, cats & siamese. It is all 3.
e) Under 'document' on the right, you'll see the permalink section.

Ok, so now we've got animals/cats/siamese/article-name. These aren't categories. They do not exist just now. They're just a permalink structure. They have NOTHING to do with the post categories we created above. We will have a use for those later.

f) Create a PAGE 'animals'
g) Create a page 'cats', make its parent page 'animals'. (You do this on the right in the editor, "page attributes"->"parent page")
h) Create a page 'siamese', make its parent page 'cats'.

Now, these are your SILOs!

i) Create 75-200 words of text at the top of them. No more.
j) Install a plugin that lets you list all posts in post categories. I am not going to tell you the one I use, because I don't want a bunch of copy cat sites looking the same as mine There's plenty. Find one.
k) On the animals page, list all posts in the animals category AND all L2/L3 silos, which each have a post category. Ie, animals, dogs, cats, akita, siamese. This would literally be EVERY SINGLE animal category, L2, L3, L4 etc.
l) At the bottom, under the posts, link to every silo under animals, in a tree structure. Format it any way you want. The key is to link from animals to dogs, cats, siamese, akita, everything, so juice is flowing down everywhere from the animals silo.
m) Do the same for dogs and cats, all the way down your silos. So dogs displays all posts in dogs, akita and any dog breed silo.

Remember, you could have a general animal article, just in the animal silo, a general dog article, just in animals/dogs, or then an akita specific article, in animals, dogs and akita. So an akita article will appear on the homepage, animals, dogs and akita. You do not want to try to rank your silos for too many keywords. That isn't the point. You are not trying to rank for "akita" or "dogs". Of course if you build up a beast of a site, you might very well hit page 1 for dogs with a silo structure. BUT, you know you're on the right track when you're page 6 or 7 for 'dogs' and page 4-5 for akita etc. Your silo title will be like "Animals", "Dog Guides, Breeds & Training". General, generic, broad. You'll rank on page 4+ for "dog guides", "dog breeds", "dog training", "dogs", "breeds of dog" and so on. The goal here is to build topical relevance for dog guides/breeds/training/info. The broad stuff, and pass that juice down to all your articles. You are grouping it all together so google sees your broad dog topic and your sub-topics and understands you have a lot of content about all these topics. You become an authority in animals, when you have 30 level 1 animal silos, each with another 30-40 level 2's, each with another 30-40 level 3's You'll become an authority in akita, when you have 5, 10, 20 articles in there. The more the better. Unique and high quality though, not repetitive junk. Then when you become an authority in akita, rotweiller, german shepherd and 10 other breeds, you'll become an authority on the parent silo. You see how it works? So focus in on 1 low level silo at a time. Don't have 1 article per silo. Build them up in groups, focus on 5-10 dog breeds and the dog silo, then 5-10 cat breeds etc.

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splishsplash said:

Use the plugin "Permalink Manager Lite". It seems to be less problematic.

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