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I’ll keep this thread short and sweet.
First, if you’re new to SEO, kindly read the latest comprehensive SEO guide by @davids355
SEO Guide for 2017: Building and ranking sites
And remember to bookmark it! Everything is right there and there is no need for me to talk about the same thing over and over again. After you read it, please take some actions immediately!
What I Did
I did the onpage myself. Did a fuck tons of seo audit for the first couple months. And as for content, I hired a dedicated US writer and sometimes I bought some here as well.
For offpage, there’s nothing new on my link building strategy. I guess it’s the same old boring stuff that has been shared many times here before.
For link diversity, I built Tier 1 such as aged/expired web2.0, new web2.0, pdf/doc sharing, image sharing, press release, social signals and video submission. ALL Tier 1 links went to the moneysite’s homepage using anchor text like brand domain and naked url. I don’t even bother using targeted keywords here. I just let Google do its job. In my case, the innerpages will rank themselves once you had a solid backlinks on your root domain. You can boost a few links later to your innerpages in case you want to get them ranked higher. For Tier 2, I’m still using contextual links but with lower quality, I outsourced it via BHW services and Fiverr. Btw you don’t need to build links to aged/expired web2.0. Just leave it be.
For higher SERP, I built PBN links (my own network), contextual edu/gov and a few guest posts. I suggest you to invest your money to build your own PBN if you want some serious results. Period.
Make sure you keep an eye of lost backlinks and incoming links. Some competitors might sent you negative links / spammy links that could harm your link profile. Been there, done that. I use Ahrefs to do this job. You can use GWT email alert as well to monitor your links.

Well I know it’s easier said than done and requires a lot of hard work, but everything is paid off in the end.