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What are Facebook Live Stream Ads?
Live stream ads involve running ads directly during your live streams with the purpose of selling products. Nowadays, a growing number of users prefer to make purchases through live streams.
Resources Needed for Running Facebook Live Stream Ads
When deciding to implement a direct advertising campaign through live streaming, preparing the necessary resources is a critical step to ensure optimal campaign performance. Here are some essential resources you should prepare:
Fanpage
Your fanpage must be capable of running live stream ads. This requirement means your fanpage must support both live streaming and advertising. The conditions for a fan page to be able to live stream will be discussed together in the upcoming article.
There is no need to use a Fanpage with a blue tick, as purchasing such Fanpages can be costly. However, your Fanpage should meet basic requirements to run live stream ads.
Advertising Account
Use the Business Manager advertising account to manage your ads. Ensure that your advertising account has a sufficient ad spend limit. Accounts with higher ad spend limits are generally approved faster and provide a quicker ad spend. Options include an account with a $1500 ad spend limit or a no-limit ad spend account.
Consistent Live Streaming Schedule
Run live streams regularly within a set timeframe to attract your audience and build trust. Clearly defining a schedule helps your viewers know when you are going live.
Rent Fanpages (If Necessary)
If you are new to direct advertising, consider renting fanpages from agencies. Fanpages can either have or lack blue verification badges, but the key is that they target an audience that aligns with your content.
The benefit of renting fanpages is that you can build a suitable audience pool, which is essential for live stream ads. For example, if you plan to advertise fashion products through live streaming, use existing fashion-focused fanpages to create your audience pool. After running on a rented fanpage for a few days (typically 1-3 days), redirect the audience pool you have built to your advertising account. Use this audience pool to run direct ads on your fanpage, allowing you to continue increasing traffic and improving your targeting efficiency.
This approach offers a smarter blend of leveraging existing resources and creating your audience pool. It’s often more effective than directly buying fanpages to run ads.