That's what I'm trying to say. The Mobile App Install offers get capped within an hour of the day reset. Let's look at the math here.
10 clicks , 5 leads, payout = $1.5 (if each install gives $0.3) ---> App Installs so high CR.
10 clicks, 1 lead, payout = $1.5 --> Email Submits and low CR.
It's really the same thing really. Although, a lead isn't guaranteed with 10 clicks when it comes to Email Submits. So you'd actually be wasting the traffic you're generating. And on CPAgrip, my top paying offers are mobile app installs.
View attachment 85084
Split test once more and you'll have more profit with App Installs.