Lead Generation on Facebook?

Rafpuf · Mar 6, 2022

Hello everyone,

I'm about to run an ad for home improvement lead generation, it includes : Roofing, Flooring and Solar Energy panels installations, quotes etc on Facebook. It'd be a lead generation ad targeting people who need home improvement services, collecting emails, name, address, phone number of USA people. What recommendation or advices would you give me? What should be my daily budget?
And anyone of you running these kinda ads? And having successful campaign in this niche?
Thanks!

swingggy · Mar 6, 2022

Your budget is your budget...I don't know what to tell you there.
lead gen campaigns can be really good and really bad, more fields and text produces higher quality leads.
If you have an idea of what your target lead looks like (age, gender, location/state) you can add those in to targeting.

ristoriel · Mar 6, 2022

1. About budget: The more the sweat the more the reward
2. Depending on your services, you must target your audience accordingly. From what I assume, you must target mid-aged to old age people. Moreover, I would suggest you to target more women and less men

Get Hight · Mar 7, 2022

I think you should experiment with your budget first and see customer feedback. When you see the right ad amount for the results you can scale.

VortexAlpha · Mar 10, 2022

Rafpuf said:
Hello everyone,

I'm about to run an ad for home improvement lead generation, it includes : Roofing, Flooring and Solar Energy panels installations, quotes etc on Facebook. It'd be a lead generation ad targeting people who need home improvement services, collecting emails, name, address, phone number of USA people. What recommendation or advices would you give me? What should be my daily budget?
And anyone of you running these kinda ads? And having successful campaign in this niche?
Thanks!

As for the daily budget, it's really hard to say as this highly depends on your current abilities and requirements so you can put the amount that suits you at the moment, just take care that it's not too low. As for lead generation campaigns, I haven't used them so broadly, but I know they can be useful especially when it's important for you to collect some emails that later you will use for other purposes, as this is one of the most legit ways to do it. The niches that you mentioned are probably among the best ones for this type of campaign so you won't have any difficulties in that part, just have to work on creating engaging content and targeting the right audience.

Maverick1111 · Mar 10, 2022

You need an expert for this, who is running the ads on the same niche.

Petter Ly · Mar 11, 2022

such campaigns. it will take more time to find the right objects. I think in the beginning you need to run multiple campaigns with different customer settings to find the right and favorite customer files. During this period, the proposed budget is 200-500$ per day. Once you have the desired client base, scaling will depend on the profitability of your campaign and your financial situation. You should also learn more about how to optimize your ad campaigns

Sherta · Mar 11, 2022

Testing leadgen auto campaign on FB too, waiting for more replies

Maverick1111 · Mar 11, 2022

Petter Ly said:
such campaigns. it will take more time to find the right objects. I think in the beginning you need to run multiple campaigns with different customer settings to find the right and favorite customer files. During this period, the proposed budget is 200-500$ per day. Once you have the desired client base, scaling will depend on the profitability of your campaign and your financial situation. You should also learn more about how to optimize your ad campaigns

Too much budget for starting the ad.

RaffStore · Mar 13, 2022

It is very difficult to answer about the cost of the budget because we do not know the city to which you want to run ads and what your goals are in terms of the number of applications. Focus on $ 50 for 1 application - this is the average

CRXVN · Mar 14, 2022

Just collect phone number of people who are relatived to or interested to your product. Then add those number into ''Customer List'' of ''Audience'' Tab. Then create campaign and choose those number for Target. Goodluck bro

Optimail Digital · Mar 14, 2022

Facebook ads will actually burn your coins before getting the reward. I think the advice is just useless. Practice it, use a reasonable test budget, around $100 I think, and measure the results

Amitv · Mar 15, 2022

target homeowners, i dont know about ur budget but u can increase bid in storm days and lower bids in non storm days, use lead form with right questions like what kind of service they need, they have roof insurance or not, when they need it ..so u can capture high quality leads

Safety Agency · Mar 15, 2022

try with 2 ad groups . a team with a small budget and a group with a large budget and see the effect

Lead Generation on Facebook?

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