How to Fix Facebook Ads Are Not Converting
Optimizing Facebook Custom Audiences
There are several custom audience options to choose from:
- Customer list: You can upload customer data such as email addresses or phone numbers. Facebook matches this data with its user base to create a custom audience.
- Website custom audience (WCA): Using Facebook Pixel, you can retarget users who have visited your website, specific pages, or performed certain actions on their website.
- App activity custom audience: You can create an audience based on user interactions within their app, allowing ads to be targeted to users who have performed specific actions.
- Engagement custom audience: Target users who have interacted with specific content on Facebook, such as videos, lead forms, or events.
After creating a custom audience, advertisers can use that audience as a source to create a lookalike audience. These lookalike audiences include users with similarities to the source audience, expanding the reach to new potential customers with similar behaviors or characteristics.
Rise your budget
To improve your ad campaign’s performance, you can consider raising your budget. However, it’s important to evaluate your budget allocation with respect to your ad campaign objectives and
ROAS (Return on Ad Spend) to ensure that your ad doesn’t bring negative ROAS unless it’s for brand awareness.
Facebook does not have a fixed maximum budget for daily ad spend. However, Facebook might impose spending limits based on your account history, payment methods, or adherence to their policies. If you want to run ads without spending limits, a Facebook agency is the best choice!
Changing the Format of Running Ads
There are two most popular forms of advertising on Facebook: running Messenger ads to attract users to message and running conversion ads to drive traffic to landing pages.
Running Messenger ads is simpler, but you will need a script. And hire consultants for customers via Messenger. As for the conversion form, you will need telesales to call back and consult with customers.
There will be other forms of advertising such as click to web. However, this form of advertising will be suitable for those who are affiliated with e-commerce platforms. Then you will take the link of the product and run it directly. Your goal at this point is just for users to click on the link.
Each product will have different forms of advertising. There is no general formula, nor is there any advice on which form to run. You should come up with the most suitable form of advertising for your product.