The Targeting Trap

I think you should try dropping the drums.

maybe don't aim too clearly, let the machine do the rest, it can find the right target better

mubashirshakoorgodha said:

Trying to target everyone on Facebook is like trying to catch every fish in the ocean with a tiny net. You'll just end up with a wet net and no fish.

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Spending targeting also depends on the type of product or service you have, whether it is mass market or products that are selective to consumers.
- Mass products when you target will greatly limit Facebook's ability to distribute and learn about customers
- specific products: you should target customers who you think are likely to use the product or service to optimize costs and bring greater efficiency than not targeting

Can anyone be more specific on what Persona to Target on Facebook when setting up the Ad??