My aim with this thread is to analyse the responses I get both here and in PM’s and then write follow up posts addressing what seem to be the main focus of the questions. Well that is the plan, at least until I get bored or nobody is listening! So far that focus has been how do we write engaging content and make more money as an influencer. The answer to both is the same: add value by delivering more of what people want and you can start doing that working with small brands. To increase your engagement levels you need to deliver more of what your followers want. I touched on this yesterday, the first place to look for inspiration is reddit, because pretty much everything online starts on reddit. So join the sub-reddits relevant to your niche, as well as immersing yourself in all niche related publications, both on and offline. Secondly analyse your own and competitors posts, see which get the most traction and create better variations. To increase your revenue you need to deliver more of what brands want. Brands don’t just want you to have a high engagement level, they won’t be interested in you if you don’t. They also want to be part of immersive content that resonates with your audience. They don’t just want to be an ad. Sure sell a basic shoutout, but view it as a loss leader, you should add value and upsell! If you don’t know what a value added upsell is, go to McDonalds. “Would you like to go large?” You’ve just been value added upsold. So if you are really at the top of your game you can combine the two by creating engaging content to your audience that is immersive content for brands. Let me give you a hypothetical example: You have an influencer account in the food and drink niche. I own the Gringo Monkey Tequila brand and contact you about a shoutout. You offer me an upsell… “How about I make a video/story showing how I make a tequila sunrise cocktail using GM tequila, provide the recipe and say how great it tastes because I used GM tequila.” – If you document having fun with your friends and a party while doing it, that’s even better content! Even if the brand does not contact you first, you can create that because it is great unique content for your audience and will improve your engagement levels, then contact the brand yourself and show them! Do you reckon they will buy from you now? If you are not prepared to put in the effort, push and add value, both to your audience and brands, then accept you are not going to be financially successful as an influencer. It is really that simple.