It is coming up to my 50th birthday and I have spent most of my adult life in publishing. First in newspapers and magazines then in Internet Marketing. From churn and burn content sites on google, pdf’s on Amazon right through to today’s Social Media Influencers. I have tried it all, with varying degrees of success. IM meant I could even retire in my early 30’s. But then only to come back. First I was a bit bored traveling, there are only so many beaches you can lie on. Then in 2008 I lost a shit load of money in the banking crash. As anyone who is married will know, that means I was commanded to go and make back the money. When you start to get old, you start to reflect. I have now made my money back and we have a very nice lifestyle. So I thought I would give something back. The question is what? The biggest question I see/am asked by people revolves around how they can be an influencer and best monetize their social media accounts. The key is to remember Social Media is just modern day publishing, so you can use the same tricks publishers used. 1. It is publishing; you have to have quality content, just like you would if it was a magazine. Otherwise people are not interested. Like a magazine, pick a niche and post interesting, good quality content. 2. People like things to be fresh, more so now than ever. Try to post quality content 1x per day. Why do you think people bought newspapers everyday, not for yesterdays news or last weeks sports results? 3. It is only worth monetizing when you have a decent amount of followers. If you are just starting out get the crappist, yes, including buying them, followers, just so it looks like your new account has some people interested in it. If you are following less than are following you, then you look like a bit of an authority. Fake it till you can make it – then delete the crap followers and watch your engagement levels rise. How do you think records used to get to #1? The record companies bought their own records! 4. The key to monetization is engagement. You cannot really automate that. The closest you can do is the parent / child method. You can also buy shoutouts from other relevant influencers. All record sales could not be counted. To get a record to #1 there were actually certain key shops whose record sales they counted. Guess which shops record companies chose to promote / buy their own records? 5. The money is in sponsorship and advertising, not in $20 shoutouts. So make yourself appealing to advertisers and sponsors, with your engagement level. Almost every successful print publication I worked on made its money before it sold a single copy. Why? Ad revenue, the purchase price was simply to recoup publishing costs and give the shops that stocked it some profit. If you are already doing those things, then you are well on the way to being a successful influencer. If you have any questions related to growing / monetizing your social media account feel free to ask them and I will do my best to answer.