Maximizing Video Revenue through 3rd Parties? Is this even possible?!

We have multiple businesses in different industries with different YouTube channels.

Our biggest channel has around 88k subs, is in the luxury niche, and makes us around $1k a month. This doesn't even cover a 3rd of the money we put into the video in terms of time, resources, etc.

One of our new clients in the music industry stopped by the store the other day to buy a few products. His YouTube channel has approximately 800k subs. He claims that instead of using Adsense for monetization, they use some other 3rd party companies that optimize everything. This results in YouTube being one of the main money makers for their business. Supposedly, he invests a certain amount of money with these 3rd party companies and the views that they gain from that are substantially more and more targeted than anything they can do on their own using Adsense. He said that our YouTube channel can become very lucrative if we post more than 1 video a week (our current upload frequency) and hire one of these companies.

I did a little digging on my own and ran into the "Adsense Alternatives" video below:

https://www.problogbooster.com/2016...m-youtube-channel-after-adsense-disabled.html

However, the top-paying Adsense alternatives listed above don't seem to charge channels money. They just split the revenue with the channels with the biggest cut going to the channel itself (60/40, 70/30, 90/10, etc.).

Are you guys familiar with what our new client claims regarding maximizing channel revenue through a 3rd party company that you pay?

And how is this different than the 7 Adsense alternatives listed on the article above?

Sorry if these are basic questions, but it seemed as if our new client was being genuine when he gave us the above advice.

I want to see what you guys think of all this...Thanks!

Thats called MCN. Yea a lot of people are going this route now since youtube is getting harder and just demonetising channels for no reason. Your best bet would be to go with the good one. They actually pay more if you get good views on your videos, so yea. If you are happy to give them a little bit of control (some people dont like that) then go for it. I wouldn't lock myself in a long term contract with any of them though.

lehyy said:

Thats called MCN. Yea a lot of people are going this route now since youtube is getting harder and just demonetising channels for no reason. Your best bet would be to go with the good one. They actually pay more if you get good views on your videos, so yea. If you are happy to give them a little bit of control (some people dont like that) then go for it. I wouldn't lock myself in a long term contract with any of them though.

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Thanks for the response. I searched around there are mixed views on MCN's. Some popular YouTubers claimed they are useless and have been on a decline for the last 5 years. So in conclusion, the advice is pretty mixed. Not sure if it's beneficial to use well known MCN's. Our client is going to let us speak to the person that handles this part of the business for him and I'll share any interesting info he provides in here.

In the meantime, if anyone has any other opinion about what I mentioned in the original message, please let me know.

Sorry to say but if you get into a MCN, chances are nothing will change with your channel. And on top of that, they will probably cut more of your earnings than adsense.

rhaegar35 said:

Sorry to say but if you get into a MCN, chances are nothing will change with your channel. And on top of that, they will probably cut more of your earnings than adsense.

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Then what our client was referring to couldn't be MCN's. Why would anyone even use them? It makes no sense then.

fxmanaged said:

Then what our client was referring to couldn't be MCN's. Why would anyone even use them? It makes no sense then.

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Supposedly, he invests a certain amount of money with these 3rd party companies and the views that they gain from that are substantially more and more targeted than anything they can do on their own using Adsense.
^this is what you have to focus on. I don't know where they invest the money. Ads, most probably.