Hi BHW, I've been doing shopify dropship + fb ads after stumbling upon this site and falling hard. I've got a fb campaign up (one of a few), and this one is getting me good clicks and traffic to my store. However, zero sales, zero checkouts, and a handful of add to carts. Here are some details for those interested: Check out ad #3, with an avg.CPC of 0.00 The vast majority of my site traffic is being driven from that 3rd ad. Here's a gist of my audience size and locale: lots of Vietnam, Egypt, Brazil, and some US. Vietnam and Egypt have the highest affinity for the niche. Ad is set to conversions, pixel is set to 'view content', so its optimizing for that (since i have no substantial data for 'add to cart') Any ideas why they won't buy? Ad is driving traffic.The price is under $30. My website looks clean and professional. The only thing I can think of is the ad mentions free shipping, but doesn't say the item is free or even hint at it. My store is in CDN dollars, maybe that throws people? So if I make the item free, and make shipping expensive, that should test whether or not its the price. Because then I should see more 'add to carts' and checkouts, regardless of purchases or not. Right? Thanks Lounge.