Our site has over 500 articles in FAQ style using H2 to replace the <strong> attribute with Yoast FAQ schema question/answers. No drops at all, actually increased. Internal linking is very solid, keywords come from Ahrefs, studying the SERPs, and a litlte creative thinking about what people need to know when searching. Can't say the precise niche, but it has to do with devices with digital displays.Hey all,
I have a theory based on my site and other sites in my niche that dropped, that I would like to confirm with you guys. For everyone whose site has dropped, were you:
1. Using keywords from People Also Ask (PAA) in your content?
2. How many PAA keywords do you use for a 1000 word article?
3. Does your final article have too many questions in headings (H2/H3/H4)
4. If you look at your final article, does it look like a FAQ-style article?
My theory is that to combat the rise of PAA and/or AI generated sites, the algo now has some sort of a threshold for the number of PAA keywords you can have, and whoever is hit is somehow exceeding this threshold.
Of course, these are completely unsubstantiated claims, but it would be great if we can rule this out.