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Content Marketing 101 Strategy

Discussion in 'Making Money' started by Shubhankar Paranjape, Jan 15, 2020.

  1. Shubhankar Paranjape

    Shubhankar Paranjape Regular Member

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    Golden Nuggets #1: Acquire New Client within 24 hours using Mousetrap
    Source: Whatsapp
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    I understand what it’s like to be a struggling Coach.

    I tried to do it all by myself for 2 years in the past.

    It wasn’t till I handed over $15000 to mentors, coaches, courses that I cracked the code.

    I’m about to reveal one of the Weird methods I’ve learned from my mentors (that most of them use).

    Because I’d hate for you to go through the same struggle and frustration that I did.

    If you’re sick of dealing with rejection and frankly frustrated with trying to get clients then I recommend you pay attention to this post.

    It’s called a Mousetrap.

    Essentially, it works like this:

    1. Find a problem your ideal client is aware they have and wants to get it fixed.
    2. Then create some form of content (PDF file, video etc…) that fixes the said problem.
    3. Then you get them to raise their hand by asking if they have a problem and position yourselves as the savior.
    4. The ones who raise their hand and say they’re interested you then send them the free gift.
    5. You then have a chat, and if they're a good fit then get on a call and close them.

    This strategy works like charm because you’re piggybacking off 3 major cognitive biases:

    1. Shows you are a credible person.
    2. Shows you are the authority in your niche.
    3. They will feel the need to reciprocate the good gesture, which will make getting on a call easier.

    AND if you have zero clients this works wonders because it will position you as a credible person, so they won’t ask you if you have any "experience" blah blah

    Boom!

    You Just Got Yourself a New client.

    Rinse and repeat.

    IMPORTANT NOTE: Don’t be afraid to give them your best content for free.

    One thing I’ve noticed from studying some of the world’s greatest marketers is this…

    Those who DOMINATE their niche and are master marketers all give their best content for free.

    Because if somebody's first impression of you is “holy molly their free stuff is good, I bet their paid stuff is fantastic”, then imagine how easy it would be to close them on a call?

    And let’s face it, you are an Action Taker otherwise you wouldn’t be reading this.

    Don’t forget that.

    Talk soon.
     
    • Thanks Thanks x 2
  2. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    Content marketing is the shit :)
     
  3. Shubhankar Paranjape

    Shubhankar Paranjape Regular Member

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    Indeed :)
     
  4. liyong601c

    liyong601c Jr. VIP Jr. VIP

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  5. Shubhankar Paranjape

    Shubhankar Paranjape Regular Member

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    As long as it works.