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Hi there, I am looking to hire a Google Ads search cloaking expert with recent experience in cloaking Google Ads. As Google Ads has upgraded its detection systems since May-June 2025. The person should be able to keep a Google Ads account active with at least $12,000 USD in ad spending, while...

Hey people, Has anyone experienced a similar situation to mine? Google has made major changes to its cloaking detection systems. I think this began in May or June of this year. I set up a new ad account with cloaking disabled, and spent over $230 USD over the course of a week with no issues at...

In this post, I am going to share 6 copywriting formulas for writing effective copy that is proven to convert. Formula Explanation Example AIDA Attention, Interest, Desire, Action "Discover the secret of smooth skin. Loved by thousands. Why wait? Try now!" PAS Problem, Agitate...

For New Campaigns If you are launching a new campaign, start small and test. Allocate around $5-$20 per day for each ad set initially. This allows you to gather data without overspending. While the campaign is running, observe vanity metrics like CPC, CTR, and Quality Score, and observe the...

Getting your Facebook ads in front of the right people can make all the difference. Nowadays, narrow targeting doesn’t work as well with Facebook ads. The best approach is to use interest targeting with larger audience sizes. Although targeting more general interests with bigger audience sizes...

Discovering online trends is the initial step in creating effective Google ad campaigns and promoting the right offers. Google’s Keyword Planner doesn’t show trending keywords, as it shows its results based on search volumes over the last 12 months. The good news are there tools that help you...

I am going to share tips about using the Google keywords planner. While Keywords Planner can search for new keywords and provide search volume ranges and forecasts, it does not display the exact monthly search volume. How can you achieve this using the planner? That’s annoying, because the...

Have you ever wondered how effective your offline advertisements are in driving traffic to your website? Or what the success rate is of those expensive business brochures you mail out each year? You can track your offline advertising using Google Analytics. The key is to use unique web...

In 2024, the spotlight on advertising predominantly shines on online mediums, wouldn't you agree? However, print advertising is far from dead. While it is true that print advertising is on the decline, this presents a unique opportunity for you and your company to excel in this space. To...

Hello BHW community, Meta advertisers who promote special ad categories have a challenge. Among the restrictions they face, the biggest complaint is related to the lack of targeting control. But you still can get results using special ad categories. The Challenge Following are examples of...

Hello BHW community, With Advantage+ audience, you can rely on Meta's AI to find your audience, or add specific information about the people you want to reach as an Audience suggestion. Meta prioritises audiences matching your suggestions, before searching more broadly. Advantage+ audience...

Hello BHW community, Today, I wanted to share a new concept that a company has developed. The concept is a digital billboard screen that can analyze your features as you approach it. Imagine a digital billboard screen that can analyse your features as you approach it and can then show you an...

Hello BHW community, Are you looking for ways to measure your offline marketing campaigns? I walk you through why it can be tricky to track some aspects of your marketing and how to get around it. Why is it difficult to track offline marketing? Marketing analytics tools like Google Analytics...

Hello BHW community, Today I am going to share exciting examples of real life offline ad examples, so we can get inspiration from them. Advertisement 1 People don’t always fly to get from point A to point B. People have other reasons. Sometimes rational. Often irrational. So talk about a...

Hello BHW community, On average, a significant portion of clicks go to the top 3 paid ads on the Google search results page. Your website ad position depends on a factor called Ad Rank. Higher the Ad Rank, the higher will be your website’s ad position. Ad Rank = Quality Score * CPC Bids Here...

Hello BHW community, Today I am going to share exciting examples of real life offline ad examples, so we can get inspiration from them. Advertisement 1 Using a famous name without showing the person. Social proof + absurd hook + justification. Advertisement 2 Call out their excuses...

Hello BHW community, When your Google Ads are not generating the desired results, there are several steps you can take to troubleshoot and improve performance. I typically begin by breaking down the issue into different blocks: - Ad copy - Targeting - Competition - Technical issues - Landing...

Hello BHW community, Your search ad text is an important factor when it comes to your ad performance. It also needs to be relevant, precise, and empowering in order to effectively reach potential customers. Here is what can help to write a compelling ad copy for Google search ads: - Include...

Hello BHW community, Google Ads provides various campaign types, including: - Google Search Ads - The Google Display Network - Video Ads (Youtube Ads) - Shopping ads - Performance Max (which combines the above into one campaign) Here are some key strategies to create effective google ad...

Hello BHW community, When it comes to Google Ads, conversion tracking plays a crucial role in deciding the effectiveness of any ad campaign. Shopify offers you an app that streamlines this process, it's called Google & Youtube app. Once you connect your Google ads account to the app, the app...