[Guide] 4 ways to reduce Google Ads CPC

Hello BHW community,

On average, a significant portion of clicks go to the top 3 paid ads on the Google search results page.

Your website ad position depends on a factor called Ad Rank. Higher the Ad Rank, the higher will be your website’s ad position.

Ad Rank = Quality Score * CPC Bids

Here are four factors to increase the quality score to improve your Google paid rankings and eventually reduce the CPC:

- Expected CTR

What should you do increase the Expected CTR?

Segregate relevant keywords into different groups. Write 3–5 ad copies for every ad group. Add keywords of the ad group in the Ad copy.

- Landing Page Experience

As per Google, you should concentrate on three things if your focus is to improve the landing page experience. These three vital elements are Relevant and original content, transparency and easy to navigate web pages.

- Relevancy

There should be complete relevancy between ad group ad copy and landing page. When the user feels you give all relevant information based on his search query, user engagement will be higher on your web pages.

- Ad Formats

Search ads with extensions will give you extra space to give more information to the users.

Site link Extensions, Callouts, Call extensions, Price Extensions, Location Extensions.

This is so out dated, I'm 80% sure it's pasted from web archive.

roydan said:

This is so out dated, I'm 80% sure it's pasted from web archive.

Click to expand...

Google search ads still uses quality score, and those optimizations are still relevant to improve the google search ads quality score

John Butler said:

Google search ads still uses quality score, and those optimizations are still relevant to improve the google search ads quality score

Click to expand...

Of course it is.
But no advertiser in their right mind tests 5 responsive search ads per ad group. Running many ads per ad group was a practice used with expanded search ads, which you can't use anymore.

This guide still works but most people here are doing blackhat and accounts live only for few days. There ain't no time to optimize but just basically bid high.