John Butler
Registered Member
- Dec 16, 2017
- 59
- 22
Hello BHW community,
Meta advertisers who promote special ad categories have a challenge. Among the restrictions they face, the biggest complaint is related to the lack of targeting control. But you still can get results using special ad categories.
The Challenge
Following are examples of how your targeting inputs are restricted:
1. Age: Restricted to 18 to 65+.
2. Gender: Fixed to all genders.
3. Detailed Targeting: Some detailed targeting options will be unavailable. No ability to exclude any detailed targeting.
4. Location: Must include all areas within a 15-mile radius of any location. No ability to target by postal code or zip code.
5. Custom Audiences: You must be sure that your audiences do not discriminate.
6. Lookalike Audiences: Unavailable.
Here are some important steps to get the most out of special ad categories:
Prioritize conversions: If you’re promoting something related to employment, credit, or housing, make sure to set a performance goal that aligns with a conversion event.
Focus on increasing the quality of the leads. Here are a few strategies you can try to increase your lead quality:
- Ask more questions
- Ask questions that require longer answers
- Craft copy and creative carefully
Meta advertisers who promote special ad categories have a challenge. Among the restrictions they face, the biggest complaint is related to the lack of targeting control. But you still can get results using special ad categories.
The Challenge
Following are examples of how your targeting inputs are restricted:
1. Age: Restricted to 18 to 65+.
2. Gender: Fixed to all genders.
3. Detailed Targeting: Some detailed targeting options will be unavailable. No ability to exclude any detailed targeting.
4. Location: Must include all areas within a 15-mile radius of any location. No ability to target by postal code or zip code.
5. Custom Audiences: You must be sure that your audiences do not discriminate.
6. Lookalike Audiences: Unavailable.
Here are some important steps to get the most out of special ad categories:
Prioritize conversions: If you’re promoting something related to employment, credit, or housing, make sure to set a performance goal that aligns with a conversion event.
Focus on increasing the quality of the leads. Here are a few strategies you can try to increase your lead quality:
- Ask more questions
- Ask questions that require longer answers
- Craft copy and creative carefully