[Informational] 5 Ads, ways to think about messaging - part 2

John Butler

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Hello BHW community,

Today I am going to share exciting examples of real life offline ad examples, so we can get inspiration from them.

Advertisement 1

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People don’t always fly to get from point A to point B. People have other reasons. Sometimes rational. Often irrational. So talk about a relatable truth.

Advertisement 2

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Tell the truth, but once you figure out what to say, focus all your energy on how to say it well.

Advertisement 3

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Good research goes beyond the product. It goes towards experience. If your product has a unique experience, try selling that.

Advertisement 4

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If it is interactive, engaging with it becomes obvious. The copy that makes you think is great. The copy that makes you do is better.

Advertisement 5

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Point out a future problem in the present. Then sell the YOLO dream.
 
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