John Butler
Registered Member
- Dec 16, 2017
- 59
- 22
Hello BHW community,

With Advantage+ audience, you can rely on Meta's AI to find your audience, or add specific information about the people you want to reach as an Audience suggestion. Meta prioritises audiences matching your suggestions, before searching more broadly.
Advantage+ audience creates the broadest possible audience to search within, giving Meta's AI lots of flexibility.
In comparison, Meta's original audience can limit the potential of Meta's AI which can be less effective.

With Advantage+ audience, you can rely on Meta's AI to find your audience, or add specific information about the people you want to reach as an Audience suggestion. Meta prioritises audiences matching your suggestions, before searching more broadly.
Advantage+ audience creates the broadest possible audience to search within, giving Meta's AI lots of flexibility.
In comparison, Meta's original audience can limit the potential of Meta's AI which can be less effective.