[Guide] 5 Ads, ways to think about messaging

Hello BHW community,

Today I am going to share exciting examples of real life offline ad examples, so we can get inspiration from them.

Advertisement 1
Using a famous name without showing the person. Social proof + absurd hook + justification.




Advertisement 2

Call out their excuses



Advertisement 3
Showing care about the environment in a creative way



Advertisement 4

Tim Hortons reminds people to fall back into their routine




Advertisement 5
Hinge is not trying to sell you on the idea of a dating app. It’s trying to sell you on the outcome of finding a life partner.

Good guide. Thanks for posting this!