NeoPredator
Regular Member
- Mar 1, 2019
- 264
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How I Grew My Ecom Brand's Instagram Page from 0 to 350k Followers with Cold Emailing
I run an e-commerce brand that specializes in fitness. I want to share with you how I was able to grow my Instagram page from zero to 350,000 followers in just a few months using a technique that many might consider blackhat - cold emailing.
How I Got Started with Cold Emailing I initially came up with the idea of using cold emailing as a growth strategy when I realized that I wasn't getting the traction I needed from traditional methods such as social media posts and paid advertising. After researching and reading up on growth hacking strategies, I decided to give it a try.
Creating the Cold Email I created an email template that was short, sweet and to the point. I introduced myself, my brand and what I was looking for. I explained that I was interested in collaborating with influencers and like-minded individuals to help promote my brand on Instagram. I also included a link to my Instagram page so that they could easily check it out.
Sending the Emails I used a bulk email tool to send out the emails to a list of people that I scraped these emails via instagram. The response rate was pretty good, with about 20-30% of the recipients replying and showing interest in collaborating with me.
The Results Over the course of a few months, I was able to collaborate with many influencers and other brands who helped me promote my brand on Instagram. As a result, my page grew rapidly, and I gained hundreds of thousands of followers.
While some may consider this growth strategy blackhat, I found it to be a very effective way to quickly grow my brand's Instagram presence. Of course, there are risks associated with using these types of tactics, so make sure to proceed with caution and always keep your audience's trust and your brand's reputation in mind.
