NeoPredator

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Mar 1, 2019
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How I Grew My Ecom Brand's Instagram Page from 0 to 350k Followers with Cold Emailing

I run an e-commerce brand that specializes in fitness. I want to share with you how I was able to grow my Instagram page from zero to 350,000 followers in just a few months using a technique that many might consider blackhat - cold emailing.

How I Got Started with Cold Emailing I initially came up with the idea of using cold emailing as a growth strategy when I realized that I wasn't getting the traction I needed from traditional methods such as social media posts and paid advertising. After researching and reading up on growth hacking strategies, I decided to give it a try.

Creating the Cold Email I created an email template that was short, sweet and to the point. I introduced myself, my brand and what I was looking for. I explained that I was interested in collaborating with influencers and like-minded individuals to help promote my brand on Instagram. I also included a link to my Instagram page so that they could easily check it out.

Sending the Emails I used a bulk email tool to send out the emails to a list of people that I scraped these emails via instagram. The response rate was pretty good, with about 20-30% of the recipients replying and showing interest in collaborating with me.

The Results Over the course of a few months, I was able to collaborate with many influencers and other brands who helped me promote my brand on Instagram. As a result, my page grew rapidly, and I gained hundreds of thousands of followers.

While some may consider this growth strategy blackhat, I found it to be a very effective way to quickly grow my brand's Instagram presence. Of course, there are risks associated with using these types of tactics, so make sure to proceed with caution and always keep your audience's trust and your brand's reputation in mind.
 
What is your conversion rate in the first cold email?
Did you straight-up sell in the first email or you waited to connect genuinely with the prospects before selling to them?

Yes, I believe Instagram is really a gold mine for almost every business I have tried including health, fitness, beauty, and fashion products. What is your niche?
 
Nice content! I always wondered if this kind of practice does not result in a ban of your account, because people who are bothered by your email could report your instagram account as spam?
 
What is your conversion rate in the first cold email?
Did you straight-up sell in the first email or you waited to connect genuinely with the prospects before selling to them?

Yes, I believe Instagram is really a gold mine for almost every business I have tried including health, fitness, beauty, and fashion products. What is your niche?
Hey, I never tried to sell anything in the first email. As it sounds sketchy. Only after they reply, i proceed to send them an offer. The majority of people that bought from my brands were all "impulse buyers". My niche was fitness. Also, in the first email, i made sure to maintain things vague so that people didn't think i was trying to sell them anything.
 
Nice content! I always wondered if this kind of practice does not result in a ban of your account, because people who are bothered by your email could report your instagram account as spam?
Never had any issue with that. Instagram cant control what happens outside the platform. People who received an email from my brands, sent me a message on instagram of their own will, therefore they opted in. In instagrams eyes, everything is perfect.
 
He said his niche is fitness, unless you are wanting more specific than that.

I agree 20-30% is high for cold emailing. Congrats to OP for getting such a good ratio!
Cheers bro
Seems good, what is the tool for sending bulk mails?
20 to 30% open rate is pretty high in cold emailing.
I used a lot of platforms and softwares over the last few years, woodpecker has insane opened rates and was the one that was more automated and easy to set up, in my opinion.
 
I mean, this is nothing new. You did influencer marketing. Ofc influencer reply rate will be high :D
You are right, i did influencer marketing in a different and out of the box way. All the influencers paid me to represent my brands. They payed + advertised my brands all for free. What they gained in return was massive amounts of exposure by being featured on my pages.
 
You have got a very good result that in most of the cases is not achieved. You had a great strategy and planning. Because often doing so there are some factors you have to be very careful otherwise your account gets banned.
 
Great post...I have also 100k+ network in fitness niche..but If I do not have my personal brand then how will I influence them in cold emailing. How did you find micro influencer accounts
 
Great post...I have also 100k+ network in fitness niche..but If I do not have my personal brand then how will I influence them in cold emailing. How did you find micro influencer accounts
I scraped millions of emails from instagram and now have a database of over 140 million emails from instagram. I managed to send around 40 millions emails and managed to reach over 350k followers. Its a very cool way to drive a lot of traffic to your main page.
 
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