Can we write duplicate content part? Within the same site.

ensky

Registered Member
Joined
Sep 15, 2021
Messages
71
Reaction score
14
Ahrefs has a concept of keyword cannibalization, which talks about the problem of keyword cannibalization (https://ahrefs.com/blog/keyword-cannibalization/)

ARTICLE example:

ARTICLE: 1. How to Choose the Right Laptop
H2: Pick Your Operating System
H2: Know Your CPUs
H2: Graphics Cards
H2: How to use your laptop? (Suppose we need to write this part, just for example purpose)


ARTICLE: 2. How to use a laptop?


The same topic, "How to use a laptop," will appear in the above two articles, but in the first article, "How to Choose the Right Laptop:" we treat it as a paragraph.

All aspects are introduced in the second article, "How to use a laptop?".

In the 1st article, If we had written "How to use your laptop" more comprehensively, compared to article 2, these two articles would have keyword cannibalization issues.

But for user experience, is it better to write more in the 1st article? Because users do not need to jump to the 2nd article to read all the details. Although we can make an internal link from article 1 to article 2, it needs to jump.

So, from the user experience perspective, do we need to try to write more comprehensively in the first article? (abandon the keyword cannibalization)
 
"How to use your laptop" is not very relevant to the other topics covered in article 1, so I would create a separate article for it. Cannibalization avoided!
Yes, this example is not good, but it may meet this issue in other situations.
 
Clicking on a second page isn't a big deal. From a UX perspective you want visitors to be able to find information in an organized manner. Dumping everything in one page doesn't help with ux or seo.

Far better to have a strong organization to your site with pages focusing on a single topic.
 
Try to give a more detailed content on the one that you're gonna make a new page with. It's okay to link to another page within your site.
 
I guess those might not cause any cannibalization issues, but you need in detail describe each topic. Those keywords have low volume but pretty big KD (Keyword Difficulty). So it might be hard ranking.
 
Back
Top