ensky
Registered Member
- Sep 15, 2021
- 71
- 14
Ahrefs has a concept of keyword cannibalization, which talks about the problem of keyword cannibalization (https://ahrefs.com/blog/keyword-cannibalization/)
ARTICLE example:
ARTICLE: 1. How to Choose the Right Laptop
H2: Pick Your Operating System
H2: Know Your CPUs
H2: Graphics Cards
H2: How to use your laptop? (Suppose we need to write this part, just for example purpose)
ARTICLE: 2. How to use a laptop?
The same topic, "How to use a laptop," will appear in the above two articles, but in the first article, "How to Choose the Right Laptop:" we treat it as a paragraph.
All aspects are introduced in the second article, "How to use a laptop?".
In the 1st article, If we had written "How to use your laptop" more comprehensively, compared to article 2, these two articles would have keyword cannibalization issues.
But for user experience, is it better to write more in the 1st article? Because users do not need to jump to the 2nd article to read all the details. Although we can make an internal link from article 1 to article 2, it needs to jump.
So, from the user experience perspective, do we need to try to write more comprehensively in the first article? (abandon the keyword cannibalization)
ARTICLE example:
ARTICLE: 1. How to Choose the Right Laptop
H2: Pick Your Operating System
H2: Know Your CPUs
H2: Graphics Cards
H2: How to use your laptop? (Suppose we need to write this part, just for example purpose)
ARTICLE: 2. How to use a laptop?
The same topic, "How to use a laptop," will appear in the above two articles, but in the first article, "How to Choose the Right Laptop:" we treat it as a paragraph.
All aspects are introduced in the second article, "How to use a laptop?".
In the 1st article, If we had written "How to use your laptop" more comprehensively, compared to article 2, these two articles would have keyword cannibalization issues.
But for user experience, is it better to write more in the 1st article? Because users do not need to jump to the 2nd article to read all the details. Although we can make an internal link from article 1 to article 2, it needs to jump.
So, from the user experience perspective, do we need to try to write more comprehensively in the first article? (abandon the keyword cannibalization)