Thank you for your reply. Don't take it personally, I'm not here to diminish your hard work or anything like this. But your screenshot clearly shows a decline in impressions and clicks which is in line with what
@Grandifer post shows. You may call it 'we just lost a few featured snippet' but the trend is clearly down. Anyway, would you mind sharing your more details on your strategy how you had achieved such a impressive results in regards to on-page, anchor text, or anything else? It would help us understand more what the May 2020 update is all about. Cheers and all the best.
No not taking anything personally
I have been helped by many wonderful people throughout the journey. Now that the asset is already sold. I just wish even if it has got hit, it recovers well
From whatever conversation I had with the owner. I guess the hit did not impact their earnings which was fine for me.
As per the impression and down-trend thing and decline in impressions and clicks. I agree with that. There has been a down-trend.
"Also will take back my comment that the may update did not affect the metrics"
Also thanks to both
@Grandifer and
@babus, I want all the people to know that until we had the site, it was never hit and may have been the first update hit.
Regarding strategy, Nothing extra-ordinary(You are such a senior member here, nothing that you may know).
Onpage: basic(You know the site already, you can see for yourself)
Anchor Text: Diverse> We had created a mind map of all the surrounding words and used that for diversification. Example: For Best CBD Oil For Cats, Just make a map and use all the relevant variations(Is CBD safe?, CBD For Ferrals, CBD for Pets, CBD oil for weak cats), As in not just LSIs but every possible intent. Did not use much Read More or Here,
Few things which I can share that may be helpful is that
- Post selling, the new owner stopped building any new links and solely relied on pushing lot of content. On all our test sites, we felt the same. Any website that either had stopped building links or pushing new content was impacted.
- Another thing was regarding User Intent. Any piece of content that was ranking well but not satisfying user intent were hit badly.