Case Study: EMD That Made Me $40,000

Hello op, I did a little bit of digging and found out the website. I'm surprised to see a domain like that ranked on Google. Hats off to your creativity. I'm curious to know how you found this typo. Was it pure luck?
 
Do you have internal link from main article to other articles?

Sure,

Tier 2 Article: Is Consuming CBD safe for a cat
Tier 1 Articles: Everything to know about CBD for Cat
Main Article: 10 Best CBD Oil for Cats

For wrong Keyword,it would be

Tier 2 Article: Why do people Mistype ______? (In blank, its the wrong keyword)
Tier 1 Article: Everything to know about _______? (Correct Keywords in blanks)
Main Article: Wrong Keyword- (wrote everything about it)

Now Tier 2 links to Tier 1 and tier 1 does it to Main article
 
This is the website today.

So you've been hit by a Google update, after all
 

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Hello op, I did a little bit of digging and found out the website. I'm surprised to see a domain like that ranked on Google. Hats off to your creativity. I'm curious to know how you found this typo. Was it pure luck?
My partner found out the niche and it was not me. :)

You can call it lucky. Today, there are a ton of EMDs for that keyword due to one mistake of ours which was to reveal the URL when selling via Fb
 
Rinse and repeat and to many more $34k.

One thing I appreciate is the patience you have to answer the questions one by one. Thank you
 
Hi...Congratulations, how many articles posted?

also i'm interested, will new generation domain extension work (.shop, .dev etc) ? or still the big 3 (.com, .net, .org).

because finding EMD not easy
 
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This is the website today.

So you've been hit by a Google update, after all

Thanks a lot, the screenshot speaks for itself. After reading this post I was curious if the website was able to hold on to its ranking or was hit by the May 2020 update. It appears it was, it would be more beneficial to know what the OP did to rank it and why it got hit. Keywords, on-page, links, anchor text... any thoughts on it OP? You've already cashed out, so telling us some more details without showing the domain would help a lot of us.
 
This is the website today.

So you've been hit by a Google update, after all
Hi Mate,

No we did not take any hit. Strange why ahref does that to us. However i have posted GSC Image for you. Doesn't look like we took a hit. We just lost few featured snippet to something that we built ourselves.

Infact May bought in another $800 extra from affiliates so I guess its a win win :)

Also, can't say if it will never get hit in future. It may and I am ok with it.
 

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Thanks a lot, the screenshot speaks for itself. After reading this post I was curious if the website was able to hold on to its ranking or was hit by the May 2020 update. It appears it was, it would be more beneficial to know what the OP did to rank it and why it got hit. Keywords, on-page, links, anchor text... any thoughts on it OP? You've already cashed out, so telling us some more details without showing the domain would help a lot of us.
Hi Bahus,

No we did not take any hit. Strange why ahref does that to us. However i have posted GSC Image for you. Doesn't look like we took a hit. We just lost few featured snippet to something that we built ourselves.

Infact May bought in another $800 extra from affiliates(pushing profits over 3000$) so I guess its a win win :)

Also, can't say if it will never get hit in future. It may and I am ok with it.
 

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Hi Bahus,

No we did not take any hit. Strange why ahref does that to us. However i have posted GSC Image for you. Doesn't look like we took a hit. We just lost few featured snippet to something that we built ourselves.

Infact May bought in another $800 extra from affiliates(pushing profits over 3000$) so I guess its a win win :)

Also, can't say if it will never get hit in future. It may and I am ok with it.

Thank you for your reply. Don't take it personally, I'm not here to diminish your hard work or anything like this. But your screenshot clearly shows a decline in impressions and clicks which is in line with what @Grandifer post shows. You may call it 'we just lost a few featured snippet' but the trend is clearly down. Anyway, would you mind sharing your more details on your strategy how you had achieved such a impressive results in regards to on-page, anchor text, or anything else? It would help us understand more what the May 2020 update is all about. Cheers and all the best.
 
Thank you for your reply. Don't take it personally, I'm not here to diminish your hard work or anything like this. But your screenshot clearly shows a decline in impressions and clicks which is in line with what @Grandifer post shows. You may call it 'we just lost a few featured snippet' but the trend is clearly down. Anyway, would you mind sharing your more details on your strategy how you had achieved such a impressive results in regards to on-page, anchor text, or anything else? It would help us understand more what the May 2020 update is all about. Cheers and all the best.
No not taking anything personally :)

I have been helped by many wonderful people throughout the journey. Now that the asset is already sold. I just wish even if it has got hit, it recovers well

From whatever conversation I had with the owner. I guess the hit did not impact their earnings which was fine for me.

As per the impression and down-trend thing and decline in impressions and clicks. I agree with that. There has been a down-trend.

"Also will take back my comment that the may update did not affect the metrics" :)

Also thanks to both @Grandifer and @babus, I want all the people to know that until we had the site, it was never hit and may have been the first update hit.

Regarding strategy, Nothing extra-ordinary(You are such a senior member here, nothing that you may know).

Onpage: basic(You know the site already, you can see for yourself)
Anchor Text: Diverse> We had created a mind map of all the surrounding words and used that for diversification. Example: For Best CBD Oil For Cats, Just make a map and use all the relevant variations(Is CBD safe?, CBD For Ferrals, CBD for Pets, CBD oil for weak cats), As in not just LSIs but every possible intent. Did not use much Read More or Here,

Few things which I can share that may be helpful is that

- Post selling, the new owner stopped building any new links and solely relied on pushing lot of content. On all our test sites, we felt the same. Any website that either had stopped building links or pushing new content was impacted.
- Another thing was regarding User Intent. Any piece of content that was ranking well but not satisfying user intent were hit badly.
 
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