Shubhankar Paranjape
Regular Member
- Jan 9, 2019
- 365
- 477
CBO for testing products
So recently, not long back, I shared the Depesh Mandalia's CBO cookbook with y'all. Took a while for me but I learned a hell lot from it (Highly recommending his stuff- courses, book, masterminds, etc. This guru is a beast) and implemented all in my ecom biz.
Not completely relying on CBOs to avoid loss, but Testing to test products with both CBOs and Straight adsets.
For testing I launched 2 campaigns.
-Straight adsets 10x10 USD a day
-CBO 10 adsets
CBO drastically outperformed the straight adset campaign. CBOs are still a hit or miss though imo, maybe it's because facebook ads are shaky lately. Will let you guys know once I find out more through tests.

So recently, not long back, I shared the Depesh Mandalia's CBO cookbook with y'all. Took a while for me but I learned a hell lot from it (Highly recommending his stuff- courses, book, masterminds, etc. This guru is a beast) and implemented all in my ecom biz.
Not completely relying on CBOs to avoid loss, but Testing to test products with both CBOs and Straight adsets.
For testing I launched 2 campaigns.
-Straight adsets 10x10 USD a day
-CBO 10 adsets
CBO drastically outperformed the straight adset campaign. CBOs are still a hit or miss though imo, maybe it's because facebook ads are shaky lately. Will let you guys know once I find out more through tests.
