Targeting "Teatox" Customers On FaceBook

Rolling out a teatox offer, tapping into fb business has been a journey.

Mostly been running on native and adult, fb's targeting features has been overwhelming.

So I haven't quite narrowed down the audience, so the presell page that I've been so fortunate enough to run with the last week has been in the testing works on figuring out a proper audience (it's compliant, but sooner or later, the words used on the lander will get it banned in no time). I got my numbers down as followed:

CPC: 26¢
CTR: 5.7%
Lander ctr: 28%
Offer cv: 0%


Targeting: US 18-65+, (healthy & fit, healthy diet) && (active cc user, online shopping).

So I'm working on another variation of the prelander i have now, but before I re run the ad, I was wondering if any of you fellow bhw member has targeted teatox or diet in general and would like to leave your feedback.

I would think 40-65 would be a better audience.

Wifi only would be more effective as they will have the time to watch the VSL.

Also you can target Australia and New Zealand.

Shyam007 said:

I would think 40-65 would be a better audience.

Wifi only would be more effective as they will have the time to watch the VSL.

Also you can target Australia and New Zealand.

Click to expand...

VSL for 40-65+ on wifi? Good strategy, great point. I'll consider a VSL