Sudden loss in traffic

Oops247 · Feb 27, 2023

Hello everyone, I would greatly appreciate your input on the following situation:

I acquired an expired domain with a good history and decent backlinks. Initially, the site performed well, with approximately 15,000 daily impressions and around 3,000 monthly traffic within the first three months of working on it. However, everything suddenly plateaued, and all traffic and impressions dropped to zero in Search Console.

Despite our efforts, such as updating almost all the old articles and posting new ones, the issue persists. Currently, we are experiencing:

Very poor indexing
Poor crawl budget
De-indexing of previously ranked keywords and previously indexed keywords, according to AHREFS
Accumulated data decreasing to zero

My question is: Would moving the site's content to a new domain and implementing a 301 redirect from the old site to the new one potentially solve this problem?

Or do you have any better suggestion for me? Thank you.

Thank you for your valuable insights.

Thunder Digitals · Feb 27, 2023

From the graph, it seems like it's been hit by dec update.

And you have been hit thrice, so what did you do when you were hit by the October and November update?

Turbo B. · Feb 27, 2023

After 301 to a new domain rankings will return, but you will get penalty on it too after 3-4 weeks if you do not fix the reason of it.

Oops247 · Feb 27, 2023

mmubeen8 said:
From the graph, it seems like it's been hit by dec update.

And you have been hit thrice, so what did you do when you were hit by the October and November update?

Thanks for your questions:

As evident from the graph, each update, starting from the helpful content update, followed by the spam update, and culminating in the December update, has had a significant impact on the website. Nonetheless, the site has managed to recover after a few days, as the graph shows. In response to the previous updates, I did not take any action, and the site recuperated on its own. However, it appears that the site has finally succumbed to the December update and is still struggling to regain its footing.

RedditGold · Feb 27, 2023

After you took over the domain, did you retain the exact URLs with backlinks?
Was your new website relevant for the ranking keywords?

Oops247 · Feb 27, 2023

Turbo B. said:
After 301 to a new domain rankings will return, but you will get penalty on it too after 3-4 weeks if you do not fix the reason of itThank

Thank you so much for comment:

That was helpful.

But one more question, do you think if it is wise to inform search console that the site has been moved to new domain? or should i just do the normal 301 redirect?

I've been worried of two things:

1. informing search console of the site move might bring the old penalty or hit or poor performance back to the new domain.
2. Not informing search console might lead to plagiarized website (Though i was planing to do a 1 to 1 move, where every post redirect to the same pages on the website).

Please what do you think?

DeadJoe · Feb 27, 2023

Oops247 said:
Hello everyone, I would greatly appreciate your input on the following situation:

I acquired an expired domain with a good history and decent backlinks. Initially, the site performed well, with approximately 15,000 daily impressions and around 3,000 monthly traffic within the first three months of working on it. However, everything suddenly plateaued, and all traffic and impressions dropped to zero in Search Console.

Despite our efforts, such as updating almost all the old articles and posting new ones, the issue persists. Currently, we are experiencing:

Very poor indexing

Poor crawl budget

De-indexing of previously ranked keywords and previously indexed keywords, according to AHREFS

Accumulated data decreasing to zero

My question is: Would moving the site's content to a new domain and implementing a 301 redirect from the old site to the new one potentially solve this problem?

Or do you have any better suggestion for me? Thank you.

Thank you for your valuable insights.

View attachment 244521

DM me your URL and a list of 10 keywords that you were ranking on the first page for. I'll review it and let you know if I can see something that's off. It probably has to do with the quality of your content, or it could be that you didn't restore the expired domain properly.

Oops247 · Feb 27, 2023

RedditGold said:
After you took over the domain, did you retain the exact URLs with backlinks?
Was your new website relevant for the ranking keywords?

yeah i did, i tried to reproduce similar content on the new website on those links with backlinks. Again, most of its backlinks was pointing to the root domain. And yes, the niche was extremely similar to its previous usag

Turbo B. · Feb 27, 2023

Oops247 said:
Thank you so much for comment:

That was helpful.

But one more question, do you think if it is wise to inform search console that the site has been moved to new domain? or should i just do the normal 301 redirect?

I've been worried of two things:

1. informing search console of the site move might bring the old penalty or hit or poor performance back to the new domain.
2. Not informing search console might lead to plagiarized website (Though i was planing to do a 1 to 1 move, where every post redirect to the same pages on the website).

Please what do you think?

In my test I confirmed change of address in GSC.

CheapestContent · Feb 27, 2023

A sudden drop in organic traffic can be caused by many factors, including a drop in rankings, changes made to your website, changing relevance for your content, or Google updates. There are also situations no one can truly influence. If your traffic decreases significantly, don’t panic, and try to figure out what may have been the most likely cause. Did you check your ranking?

john346 · Feb 27, 2023

It must be the update. You had nothing to do with it, maybe a little. So, i would suggest sit back and keep going on as your site looks good.

Sudden loss in traffic

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