SEOdev2017
Newbie
- Mar 17, 2017
- 6
- 1
Hello,
I have a very specific issue I am dealing with and was hoping others on BHW might have dealt with something similar. I cannot find anything that addresses this specifically on BHW or on other forums, so reaching out for your help (thanks in advance).
Problem:
We produce daily news content on our website (1-2 pieces a day), that because of the URL structure and authority these pieces gain, start to outrank major cornerstone SEO pieces on the website for major keywords.
Right now the URLs are user-friendly rather than being a date or numbered ID and interlinking is done with relevant anchor texts to cornerstone content.
My ideas for possible solutions thus far:
Hypothetical example:
Cornerstone piece: website.com/guides/colgate-toothpaste
News piece (that cannibalises above cornerstone): website.com/news/colgate-toothbrush-product-recall
Outcome: news piece is now ranking for Colgate toothbrush keyword and not the guide (despite proper interlinking).
I guess what I am looking for are ways to limit cannibalization for news content, without having to no-index them on Google, thus benefiting from the search traffic for long tails with minimal cannibalization for larger terms being targeted by cornerstones.
I hope that makes sense and any help and ideas would be greatly appreciated!
I have a very specific issue I am dealing with and was hoping others on BHW might have dealt with something similar. I cannot find anything that addresses this specifically on BHW or on other forums, so reaching out for your help (thanks in advance).
Problem:
We produce daily news content on our website (1-2 pieces a day), that because of the URL structure and authority these pieces gain, start to outrank major cornerstone SEO pieces on the website for major keywords.
Right now the URLs are user-friendly rather than being a date or numbered ID and interlinking is done with relevant anchor texts to cornerstone content.
My ideas for possible solutions thus far:
- Changing URLs to dates: thus lowering their ability to rank a bit, but not stopping them from ranking completely.
- No-indexing news pieces: not really a solution as we would not benefit from the authority these pieces gain and would not rank at all on Google.
- Interlinking: of course news will interlink with appropriate anchors to cornerstones.
- Re-directing news after a certain time period to a relevant cornerstone piece (say after 2 weeks when the topic is no longer relevant): not an ideal solution as we would then not have an archive of news pieces on the website and there is a lot of news being covered each week (lots of manual work determining re-directs).
- we use Wordpress...eww I know
- we have over 2k pieces of content on the website to give you an idea of the scale of the issue at hand (lots of cannibalisation
)
Hypothetical example:
Cornerstone piece: website.com/guides/colgate-toothpaste
News piece (that cannibalises above cornerstone): website.com/news/colgate-toothbrush-product-recall
Outcome: news piece is now ranking for Colgate toothbrush keyword and not the guide (despite proper interlinking).
I guess what I am looking for are ways to limit cannibalization for news content, without having to no-index them on Google, thus benefiting from the search traffic for long tails with minimal cannibalization for larger terms being targeted by cornerstones.
I hope that makes sense and any help and ideas would be greatly appreciated!