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Ranking change with theme

Discussion in 'Black Hat SEO' started by gman777, Jan 1, 2017.

  1. gman777

    gman777 Power Member

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    With a free theme, I managed to get in the 3rd to 5th place.

    However, after I changed my theme, the ranking dropped to 9th place, and it's staying there.

    Keyword density seems to be same for both themes, but there is a difference in keywords number.

    Anybody has a clue?

    Also, my theme places my website name before any keyword in the title.
     
  2. Are the load speeds the same?
     
  3. ePrime

    ePrime Jr. VIP Jr. VIP

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    Compare the loading speed(use https://developers.google.com/speed/pagespeed/insights/), check for coding errors (inspect element in Chrome) and check the <head> section for differences.

    BTW, move you site name after the page title... it doesn't affect rankings but affects user experience.
     
  4. gman777

    gman777 Power Member

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    Old theme: 1.9s load
    New theme: 2.5s load

    But the first place has a load time of 12.5s

    Edit: @ePrime but how? When I choose my website name from customization section it automatically adds my website name to every single article before the chosen keyword in the title.
     
  5. spider4567

    spider4567 Power Member

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    Do you retain original content optimization? Some theme uses sidebar widget as H2 heading. So you need to check whether if everything is same as before you changed
     
  6. ePrime

    ePrime Jr. VIP Jr. VIP

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    Did the rank change suddenly (like a day) after you changed the theme? Check the cache, if you don't see the new theme, chances are that theme has nothing do with the rank change.

    You can either directly edit theme files or use Yoast SEO plugin to change the title format.