Ranking change with theme

gman777 · Jan 1, 2017

With a free theme, I managed to get in the 3rd to 5th place.

However, after I changed my theme, the ranking dropped to 9th place, and it's staying there.

Keyword density seems to be same for both themes, but there is a difference in keywords number.

Anybody has a clue?

Also, my theme places my website name before any keyword in the title.

Deleted member 969102 · Jan 1, 2017

Are the load speeds the same?

ePrime · Jan 1, 2017

Compare the loading speed(use https://developers.google.com/speed/pagespeed/insights/), check for coding errors (inspect element in Chrome) and check the <head> section for differences.

BTW, move you site name after the page title... it doesn't affect rankings but affects user experience.

gman777 · Jan 1, 2017

Old theme: 1.9s load
New theme: 2.5s load

But the first place has a load time of 12.5s

Edit: @ePrime but how? When I choose my website name from customization section it automatically adds my website name to every single article before the chosen keyword in the title.

Digital Lead · Jan 1, 2017

gman777 said:
With a free theme, I managed to get in the 3rd to 5th place.

However, after I changed my theme, the ranking dropped to 9th place, and it's staying there.

Keyword density seems to be same for both themes, but there is a difference in keywords number.

Anybody has a clue?

Also, my theme places my website name before any keyword in the title.

Do you retain original content optimization? Some theme uses sidebar widget as H2 heading. So you need to check whether if everything is same as before you changed

ePrime · Jan 1, 2017

gman777 said:
Old theme: 1.9s load
New theme: 2.5s load

But the first place has a load time of 12.5s

Edit: @ePrime but how? When I choose my website name from customization section it automatically adds my website name to every single article before the chosen keyword in the title.

Did the rank change suddenly (like a day) after you changed the theme? Check the cache, if you don't see the new theme, chances are that theme has nothing do with the rank change.

You can either directly edit theme files or use Yoast SEO plugin to change the title format.

Ranking change with theme

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