atsdie
Newbie
- Aug 2, 2022
- 6
- 2
I've been running google ads on around 20 vids in 1 of my ad group. google ads has been heavily favoring a video I don't really want to the "main one" or the first one to catch the algorithm but I'm wondering if im shooting myself in the foot here
this 1 video can become as high as 25% of the ad spend on some days.
the video has a fairly average view rate for the ad group around 4.2%) which is a lot lower than the highest (5+% excluding videos with very low impressions which therefore have view rates of 100% or 75%). it also has fairly average engagement / view ratio for the videos I've been advertising. it has a below average view duration. it is a much shorter video though, so roughly 33% of the video is getting viewed on average, much higher than normal
I feel there are better videos about the same topic but just can't comprehend the Google Ads algorithm enough yet to know if I should let it work as it does or help direct it?
is it solely a watch percentage thing?
thank you so much for any help
I am really new to this so just trying to find some guidance
this 1 video can become as high as 25% of the ad spend on some days.
the video has a fairly average view rate for the ad group around 4.2%) which is a lot lower than the highest (5+% excluding videos with very low impressions which therefore have view rates of 100% or 75%). it also has fairly average engagement / view ratio for the videos I've been advertising. it has a below average view duration. it is a much shorter video though, so roughly 33% of the video is getting viewed on average, much higher than normal
I feel there are better videos about the same topic but just can't comprehend the Google Ads algorithm enough yet to know if I should let it work as it does or help direct it?
is it solely a watch percentage thing?
thank you so much for any help
I am really new to this so just trying to find some guidance