- Nov 29, 2022
- 2,474
- 284
Policy
Policy violations result in account bans for breaking Facebook’s advertising policies.
Minimization Strategies:
1) Change resources and setup:- Use a different type of proxy.
- Switch to another anti-detect browser.
- Purchase accounts from a new seller.
- Replace the white page.
- Update the launch strategy.
3) Adjust campaign elements:
- Use a new domain or domain zone.
- Create unique or fresh creatives.
- Write original ad copy.
- Use a fresh payment card.
- Set up a new Fan Page.
5) Allow a rest period after each action related to ad setup.
6) Increase the budget gradually (15–20% at a time).
7) Avoid duplicating campaigns or ad sets with budgets exceeding $150.
Risk Payment
“Risk Payment” refers to issues with payment methods flagged as suspicious or potentially fraudulent by Facebook’s payment system. This can lead to account restrictions or even a ban.
Minimization Strategies:
1) Use or farm new accounts.2) Change the BIN on the payment cards.
3) Get cards from a different seller.
4) Use diverse methods for linking payment cards.
5) Switch proxies.
6) Utilize agency Facebook accounts with a credit line.
Rejected
Rejected ads occur when your advertisement fails Facebook’s moderation review.
Minimization Strategies:
1) Submit an appeal for the rejected ad.2) Optimize creatives:
- Make creatives unique for every launch.
- Try different approaches in creatives and ad formats.
- Revise the creative text for better compliance (e.g., basic recommendations for nutra).
4) Duplicate campaigns, ad sets, or ads.
5) Use catalogs to replace creatives via Facebook Ads Catalog.
6) Improve or replace the white page.
7) Change the domain.
Checkpoint
A Checkpoint is Facebook’s security verification process triggered by suspicious activity, such as logging in from a new device or location. This process requires users to confirm their identity.
Types of Checkpoints:
- Phone number verification.
- Receiving a code via email.
- Submitting a selfie for confirmation.
- Uploading identification documents.
Minimization Strategies:
1) Switch Facebook accounts.2) Farm new accounts to avoid checkpoints.
