1. Title Page Improved with CTR Baits, For example ;
Let say you writing about "How to do ORM for your business'
You want to have Guiding Words With the Content to help improve your CTR.
You then will have something like :
"How to do ORM for your business - (JUST UPDATED 2019) '
'How to do ORM for your business - RECENTLY UPDATED '
'How to do ORM for your business - The ONLY Guide Needed'
'How to do ORM for your business - My Best Practice'
'ORM - How Does It Affect Your Bottom Line? or Small Biz Guide for doing ORM 2019' -
Question Like Title could be intriguing as well. Good One!
These are a few samples I could come up at the Moment - You can search for random keywords on SERP to have more ideas.
2. Update your Meta Description to make it more Catchy.
Great ideas by Topiano, I'd also add you could segment your messaging (ORM - How Does It Affect Your Bottom Line? or Small Biz Guide for doing ORM 2019). Likelihood of success tends to increase by tapping into not-that-scalable solutions.
There are many ways to increase CTR The best way to increase CTR is relevant advertising ,if you own a website from a particular niche,find publishers from that niche and buy space on their websites.if you are a publishers try to get ads from your own niche.