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[GUIDE]How to create a good looking Thumbnail!

Discussion in 'YouTube' started by Heiko, Nov 5, 2017.

  1. Heiko

    Heiko Jr. VIP Jr. VIP

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    Hello,

    First of all, i am sorry for the delay for this Topic. I actually wanted to do this back in september but i really got stressed out with my projects and my offline work. Some members might remember that i made a Youtube Startup Guide a few months ago and also stated there that i am going to to another guide specialized on Thumbnails. Well here it is.

    In my opinion, thumbnails are some of the most important factors when it comes to ranking. Not when it comes to ranking for the Youtube system itself, but for the person to decide if he wants to click on the Youtube Video or not. So how can we make a thumbnail that is eye catching and what even is "eye catching"? - Let me give you some examples so you maybe get the point i am trying to make here


    Example of Good/Bad Thumbnails and explanations

    Good Thumbnails

    [​IMG] [​IMG] [​IMG]
    [​IMG] [​IMG] [​IMG]

    • Big Text
    • Very colorful
    • Some of them include people (for example the kid getting hit by a drone, or the girl in the bikini (yeah why wouldn't you wanna click that..?)
    • A big yellow emoji to trigger a emotion (shocking emotion)
    • Arrows

    Bad Thumbnails

    [​IMG] [​IMG] [​IMG]

    • Bad Quality
    • There is not really a reason why you want to click on these videos
    • The pictures do not trigger an emotion in you (No shocking emotion for example)
    • The good and colorful looking text is missing (There is some text in the 1 and 2 picture but it just doesn't fit for the thumbnail)
    • No complementary colours
    • No emotions are shown


    Tactics to create a good thumbnail

    I think you get what i mean and can see the difference between a good thumbnail and a bad thumbnail. Over the time of being active on Youtube and having several Channels i have figured out what is working and what is not working. Here are some more tips for you to make a good thumbnail.




    1. Eye Contact

    [​IMG]
    (Example: Pewdiepie)

    If you are showing yourself in the video then you always should try to get some sort of eye contact in the thumbnail. Humans communicate in large part by reading emotional cues on the face which leads us to point 2.




    2. Emotions

    [​IMG]

    (Example: Pewdiepie) - Showing emotions, a girl and a bright orange background)

    Showing emotions in a Thumbnail (Crying, laughing, cringing, etc.) make the viewer feel the same heightened emotion through empathy. When the viewer of the thumbnail becomes emotionally connected with something (in this case the thumbnail), they want to feel that emotion on themselves which results in a click on the video.




    3. Complementary Colors, outlines, contrast and bright backgrounds.

    [​IMG]
    (Example: Pewdiepie)


    Check out this crazy greenish background, Pewdiepie's face in the Thumbnail, a fire emoji and a emotion from Pewdiepie. He did everything right in this thumbnail.

    What the heck is a complementary color?

    Complementary colors stand out against one another. The same goes for bright backgrounds. They will always stand out against white or black backgrounds. A good example for a bright background is the sunburst or pinwheel effect which can be used on a thumbnail. Adding a complementary color to this and your thumbnail is gonna look awesome and eye catching (See Pewdiepie's background for example).




    4. Text in Thumbnail

    When using Text in your thumbnails, try to make the "big, colorful (white or yellow with an outline)", but not so "big" that it takes up the whole screen (Maximum of 4-5 letters) (example: "WOW", "WTF", "LOL" and so on...) . I don't really use that much text in my thumbnails so i can't really give you good tips on that but check out this thumbnail for example.

    [​IMG]

    You can see that there is a "WTF!" in the top-right corner which can't be missed. You can also see that it has a yellowish color with a black outline. Always try to outline the text.




    5. Logos, Brandings and consistency.

    If you have a logo, then go ahead and use it for your thumbnail. VICE is doing a pretty good job when it comes to putting their logos in their thumbnails. That way the viewer identifies the the brand and if he already knows the company/brand then there is a bigger chance that he will click on the video. Depending on the video you are creating. If you are using your logo for 1 Thumbnail in that playlist, then you should use it for every thumbnail in that playlist.
    [​IMG] [​IMG]



    6. Do NOT use a fake thumbnail

    Some people tend to use a fake thumbnail (often also stolen) to get the viewer to click on the video. Here is the deal: You click on the video because you thought that the thumbnail is somewhere shown in the video. If you realize that the video is something completely different than the thumbnail was showing then you will immediatly click away. And what happens then? You get a low retention rate, which is bad. Youtube will rank your video with lower importance because click away because they don't get what they wanted. So let this be a lesson to you. Do NOT use a thumbnail doesn't have anything to do with the video.

    If a video is structured so that the best thumbnail and title combination occurs later in the video, then i suggest either reorganizing the video before uploading, or mentioning at the beginning of the video that the topic of the thumbnail and title will be covered later in the video.



    7. Rinse & Repeat

    Had a sucess with a thumbnail and your video got a good chunk of views? Cool man! Now try to do the same thing again with a different video! Check the thumbnail again and try to understand WHY you got that many views.




    8. Always check your competition and learn from them

    Check your competition's Thumbnail, see what is working for them and try to copy their thumbnail. Don't use the same exact thumbnail tho, lol - Just be smart about it, and you will eventually get your success.



    Tools to create a good Thumbnail

    One tool i always use is Canva. It lets you create Thumbnails and you can even choose/edit some pre-finished ones. It's free so you might wanna play around with it a little bit. You can always outsource this work as well or use paint.net/photshop/gimp for it. Just play around with it and learn.

    [​IMG]

    If you do not get the million views within the first videos, do not give up. Sometimes the video just didn't rank well in Youtube but that doesn't mean that your thumbnail was bad. Keep on trying, never give up and always keep on learning new stuff.


    If you have any questions, feel free to ask them in this thread. I'll try to answer them, when i get the time. If you just wanna be spoonfed then please do not add me on Skype
     
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  2. redarrow

    redarrow Elite Member

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    there so many ways , i look around take a screen shot then use adobe to add text .

    i also use images from google cut them up and add words/letters

    i also get fonts from ebay in a pack and do just words in funny lettering, all in adobe.

    I also get image packs from anywere possable and add other images on top and words and letters with adobe .

    so many possibility these days .

    brillaint post ...
     
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  3. Mr Cracker

    Mr Cracker BANNED BANNED

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    Good guide, thanks for taking the time to share it.
     
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  4. redarrow

    redarrow Elite Member

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    free tools i suggest
    gimp
     
  5. LonelyTraveller

    LonelyTraveller Junior Member

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    Thanks for the useful guide mate.
     
  6. Festinger

    Festinger Jr. VIP Jr. VIP

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    Great topic mate :)
     
  7. Heiko

    Heiko Jr. VIP Jr. VIP

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    Yes! However, i would be careful with the Google Image search because you can sometimes run the risk of using a copyrighted image, unless you use the copyright-free option. You can also use websites like Pixabay or something. Great stuff mate!
     
  8. JohnKowalski

    JohnKowalski Junior Member

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    This is some very good info, thank you for this!
     
  9. papifiar

    papifiar Newbie

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    Thanks buddy, this is a very good guide for newbie like me
     
  10. shafi432

    shafi432 Power Member

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    A very good share. I personally started using yellow, bold, and cartoonish texts on my thumbnails.

    The results are better than before and got many positive response from audience.

    Thanks for the share. Will try first tip when I'm using my photo.
     
  11. Michael Jam

    Michael Jam Regular Member

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    Nice sharing . Thanks bro
     
  12. Heiko

    Heiko Jr. VIP Jr. VIP

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    Awesome, good luck and i'd like to hear your results with that!
     
  13. MailBoy

    MailBoy Newbie

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    Good share mate, thanks, i guess you maybe could use paint.net aswell
     
  14. shafi432

    shafi432 Power Member

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    Sure man. Will let you know the results!
     
  15. Mr.Harry

    Mr.Harry Registered Member

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    great! thank bro <3.
     
  16. Nonilol

    Nonilol Elite Member

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    The eye-contact-thingy is new for me. My thumbnails are pretty solid, but I never really thought about that. Thanks!
     
  17. scorpio89

    scorpio89 Registered Member

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    Excellent topic. Thanks!
     
  18. TylerSplash

    TylerSplash Regular Member

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    Nice Share OP. Thanks !
     
  19. LiquidWater

    LiquidWater Registered Member

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    Thanks for this!
     
  20. acerola

    acerola Newbie

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    Op forgot the secret tip: tits.