Hmm, thats interesting. Have you tried to reverse engineer the new big winners in serps? I did that and here is what I noticed is different compared to my own site. real contact data on the money page and the "contact us" page - address, telephone numbers, e-mail addresses links to independent reviews contact us/about us page longer than 1 sentence with a contact form the page and the content was updated quite heavily and frequently most of the new pages were added few months ago blog comments under each article internal links to main money pages from most of the other pages I also noticed that they dont have many external links and all of them are quite weak (forum posts etc.) higher keyword density (can be niche specific) Terms of Service page I have redone my website to incorporate all of this except Terms of Service page (I am lazy to write it and unsure if it does help at all) and I switched on Blog comments on my blog posts. I am still unsure if I should allow them on my main money page. It does look quite odd that you have comments under some important page where are you trying to sell something. Companies dont do that, but my "weak" competitor does that and he is really high in serps right now. But of course its very hard to single out any single thing and attribute the serps boosts to it. Any opinion on blog comments?