Facebook Is Too Costly

GringoMonkey said:

Ctr is irrelevant until you are optimising, what maters is your profit after they go through your funnel.

Do you make profit at $2? What profit would you make if someone went through your funnel?

Click to expand...

YoungArt said:

The higher your CTR the lower is your CPC. It's always good to have a high CTR.

Click to expand...

jamie3000 said:

Your CPC went from $1/$2 a click down to $0.1 for the same audience because of the click through rate? That's pretty insane.

Click to expand...

GringoMonkey said:

Not if your sales funnel does not convert, you just waste money more slowly.

Better to first set up a sales funnel that converts.

Click to expand...

YoungArt said:

The CTR has nothing to do with your conversions. What you mean is the CVR. Conversion Rate.

Click to expand...

Harnur said:

Facebook ads for DESKTOP is too costly, I am getting minimum CPC for gaming niche as $1-$2/click, Is there any way to reduce the cost?

Click to expand...

DixieMarketing said:

That means your ad relevance score is bad, I pay $.06 a click on desktop and $.04 on mobile. You have to create ads with a high click through rate to get a score of 9 or 10 to get a cheap rate.

Click to expand...