Facebook Is Too Costly

[GringoMonkey]

Ctr is irrelevant until you are optimising, what maters is your profit after they go through your funnel.

Do you make profit at $2? What profit would you make if someone went through your funnel?

 

[YoungArt]

Ctr is irrelevant until you are optimising, what maters is your profit after they go through your funnel.

Do you make profit at $2? What profit would you make if someone went through your funnel?

The higher your CTR the lower is your CPC. It's always good to have a high CTR.

 

[GringoMonkey]

The higher your CTR the lower is your CPC. It's always good to have a high CTR.

Not if your sales funnel does not convert, you just waste money more slowly.

Better to first set up a sales funnel that converts.

 

[Harnur]

Your CPC went from $1/$2 a click down to $0.1 for the same audience because of the click through rate? That's pretty insane.

yup, it's all about CTR.

 

[YoungArt]

Not if your sales funnel does not convert, you just waste money more slowly.

Better to first set up a sales funnel that converts.

The CTR has nothing to do with your conversions. What you mean is the CVR. Conversion Rate.

 

[GringoMonkey]

The CTR has nothing to do with your conversions. What you mean is the CVR. Conversion Rate.

The cost of traffic is irrelevant if you dont have something to sell people want to buy. Whatever tne cost it is a waste of money.

Better to first have proof of concept then, worry about cost of traffic.

 

[Warrior12]

Facebook ads for DESKTOP is too costly, I am getting minimum CPC for gaming niche as $1-$2/click, Is there any way to reduce the cost?

Yes there is, you need to target better.

 

[Mkstan]

That means your ad relevance score is bad, I pay $.06 a click on desktop and $.04 on mobile. You have to create ads with a high click through rate to get a score of 9 or 10 to get a cheap rate.

How do you do it. Please I want to learn

 

[Technabyte]

Optimise your ad by constantly changing it and test it to see what yields the best results. The higher the relevance score, the cheaper it will be but at the same time it depends on the country you are targetting.