Facebook ads for online store

Hello all,

I started an FB ads campaign for my local online store selling smartwatches. I have two products and a running ad for each of the product. The first one in the first two or three days made about 20 sales(mostly from a website not Instagram or Facebook page messages) and after that, it got slower like 3 sales a day on average(I am running ads for 7 days now for that first product), the second one started running two days ago and no sales. I made the target audience the widest possible(like all age groups) and set to display ads on all Meta platforms because I think the Facebook algorithm will see where it is most profitable to spend money. My daily budget for each ad is 5$. When you click on ads you are directly going to add to cart page of a product. How should I optimize my ads? I don't mean the target audience, but other options which I can select like Advantage Campaign Budget(which is turned on for now), or should I select leads instead of sales for goal, etc? Should I make those ads redirects them to Instagram post about that product and from there they can visit the website, instead of redirecting them to add to cart page on the website, because I will boost engagement on my post that way and more people will see my page? I am a total beginner in FB Ads so any help would be great.

Thanks

You can also test more images to find product images that attract customers. Content and images have a significant impact on the effectiveness of advertising.

You can change your campaign and you can gradually increase your advertising budget

SOCIAL MEDIA MARKETING said:

You can change your campaign and you can gradually increase your advertising budget

Click to expand...

I know I can change it, but I thought someone with experience could help with what converts better and what to change. Should I redirect them to the website or post about the product etc? But anyway thank you

FGOAds said:

You can also test more images to find product images that attract customers. Content and images have a significant impact on the effectiveness of advertising.

Click to expand...

I will try with different variations, thanks

I think the first thing you should take care of is the campaign setup, I would advise you to aim for the crowded big city area, and take care of the demographics. and you need to increase your budget to get better results

amazing results i must say