Facebook Ads 'clicks' vs 'website clicks'

johanmichel82

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Hi guys,

I have a quick question. Since a week I've been running FB ads, trying to convert landing page visitors into commisions. The problem I am facing is that I pay A LOT for what FB calls 'clicks' but aren't 'clicks'. They make a difference between 'clicks' and 'website clicks' and I don't understand what they mean with their stupid 'clicks' which I am paying a lot for while getting nothing in return.

Most of my ads are getting an average of 100 clicks and 30 website clicks. Since I pay for the 'clicks' this is costing me way too much.

First I thought these 'clicks' are Likes or Shares or any other engagement. But first of all they are not Likes or Shares and secondly the page I use for Newsfeed Ads doesn't even exist.

Do you guys know what these 'clicks' are and how I can get rid of this issue? CPM bidding or smth instead?

Thanks, Johan
 
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