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Facebook Ads 'clicks' vs 'website clicks'

Discussion in 'Affiliate Programs' started by johanmichel82, Jul 2, 2014.

  1. johanmichel82

    johanmichel82 Newbie

    Joined:
    Jul 2, 2014
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    Hi guys,

    I have a quick question. Since a week I've been running FB ads, trying to convert landing page visitors into commisions. The problem I am facing is that I pay A LOT for what FB calls 'clicks' but aren't 'clicks'. They make a difference between 'clicks' and 'website clicks' and I don't understand what they mean with their stupid 'clicks' which I am paying a lot for while getting nothing in return.

    Most of my ads are getting an average of 100 clicks and 30 website clicks. Since I pay for the 'clicks' this is costing me way too much.

    First I thought these 'clicks' are Likes or Shares or any other engagement. But first of all they are not Likes or Shares and secondly the page I use for Newsfeed Ads doesn't even exist.

    Do you guys know what these 'clicks' are and how I can get rid of this issue? CPM bidding or smth instead?

    Thanks, Johan