1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Facebook Ads 'clicks' vs 'website clicks'

Discussion in 'Affiliate Programs' started by johanmichel82, Jul 2, 2014.

  1. johanmichel82

    johanmichel82 Newbie

    Jul 2, 2014
    Likes Received:
    Hi guys,

    I have a quick question. Since a week I've been running FB ads, trying to convert landing page visitors into commisions. The problem I am facing is that I pay A LOT for what FB calls 'clicks' but aren't 'clicks'. They make a difference between 'clicks' and 'website clicks' and I don't understand what they mean with their stupid 'clicks' which I am paying a lot for while getting nothing in return.

    Most of my ads are getting an average of 100 clicks and 30 website clicks. Since I pay for the 'clicks' this is costing me way too much.

    First I thought these 'clicks' are Likes or Shares or any other engagement. But first of all they are not Likes or Shares and secondly the page I use for Newsfeed Ads doesn't even exist.

    Do you guys know what these 'clicks' are and how I can get rid of this issue? CPM bidding or smth instead?

    Thanks, Johan