If I personally do, that doesn't matter, because he uses social media to get clients and to build a personal brand, and then they get paid for public speaking, and IM clients.
which is working, so what matters is do clients trust him? the answer is yes
BUT WHY, all his videos have almost no value??
in this day and age, if your name and face is all over the place, regarding a subject, people think your the authority
if I'm able to deliver similar results regarding SEO, approach businesses, without zero personal branding, and no public name, normally he would close the client way easier than me.
Unless maybe the client couldn't afford his services, and i charge way less money, and i have 10/15 insane testimonials, and cases.
So do i look at his videos, and wait for extremely valuable bombs to implement them? normally not, because i don't expect them to spill their deepest secrets for free, so the entire whole world will implement those methods, and saturate them, so potentially their main income will be affected, no i don't.
But they could be worth it for beginners!
Do i look at his strategy of selling? Yes I do, because clearly, it works,,,