Hello fellow BWHmembers,
I've recently joined after glancing for a while at the forum and wanted to benchmark my custom IM botting with everyone to benchmark if I'm on the right track.
Sorry for the long post but since we're benchmarking, I feel it's important to share the whats, how and why.
Preambule
Goal
Set-Up and Strategy
The results
Benchmarking and questions for the BWH folks
What are you thought on these numbers? I've managed to increase engagement rate despite botting. Compared to what people claim around the forum, I feel my follow-back rate is rather low (10% compared to the 30-60%).
However I'm wondering if people hitting such high follow-back rate have high engagement in the end?
I'm talking about niches that aren't viral content related.
I've also been considering splitting my daily follows and likes such as :
- Each follow get 3 likes => 4 notifications per account. 600 Accounts per day
- Other account gets 6 likes (so 6 notifications). 300 accounts a day for a total of 4200 likes
In order to increase my reach of new accounts to 900. But that would mean 600 follow, 600 unfollows and 4200 likes per day. I'm afraid to getting banned.
I'd be very grateful for feedbacks on my targeting and pinging strategy, and anything else that might improve and help me benchmark my current results!
I've recently joined after glancing for a while at the forum and wanted to benchmark my custom IM botting with everyone to benchmark if I'm on the right track.
Sorry for the long post but since we're benchmarking, I feel it's important to share the whats, how and why.
Preambule
I'm currently maintaining two separate Business Accounts for a art & luxury brand, not some passive incomes IM. Obviously I cannot afford these accounts to be banned so I must remain within the flagged limits.
Before I took over, each account were a little less than two years old, with organic hashtag growth :
- Account 1 : 653 followers with an average 10% engagement per post and 392 posts
- Account 2 : 1107 followers with an average of 8% engagement per post and 542 posts
Each account have their own original content strategy - no reposts.
It's decent for organic hashtags growth but far from great considering they are the vitrine and acquisition tool of an emerging ecommerce website.
Before I took over, each account were a little less than two years old, with organic hashtag growth :
- Account 1 : 653 followers with an average 10% engagement per post and 392 posts
- Account 2 : 1107 followers with an average of 8% engagement per post and 542 posts
Each account have their own original content strategy - no reposts.
It's decent for organic hashtags growth but far from great considering they are the vitrine and acquisition tool of an emerging ecommerce website.
Goal
Growing the account steadily with strong engagement nevertheless. I care less for followers size and more for the engagement ratio, with a goal to reach 20% on average per post. Bear in mind that the final goal is people will buy our luxury products.
Set-Up and Strategy
I'm not using Jarvee or other ready-made tool. TBH when I started I didn't know of these tools and started using Node.js scripts with Headless Chrome to automate my strategy
1) Targeting Niche Accounts
Classic first step, I started listing all relevant accounts in my niche.
2) Scrapping all interactions to create individual accounts list
Using customs scripts, I scrap each likes on each posts of each target accounts. Doing this on many niche accounts, I can produce a list of individual accounts and their number of likes for any given niche.
Why this approach and not following identified niche's accounts followers ?
Because I'm aiming at high engagement. My thinking is that an account that liked a lot of content of a given niche should 1) follow-back easily another account in this niche and 2) be engaged with the content
Depending on the number of niche account targeted and total of interactions gathered, I usually set my bar at 50 likes to determine a given individual account should be followed//unfollowed
3) Pinging Individual Accounts
Classic follow//unfollow strategy with :
- 60 follows per hours, random 8-15 seconds break, only during the week and work hours. For a total of 10 hours so 600 accounts per day
- For each followed accounts, I'll also like 4 to 7 (random number) posts on their page. A/B tests resulted in better follow-back at that level.
- I also unfollow 600 accounts per day, making sure they remain at least 2 days followed
So each day 600 follows // 600 unfollows and about 2000 likes (lower because many accounts are private).
1) Targeting Niche Accounts
Classic first step, I started listing all relevant accounts in my niche.
2) Scrapping all interactions to create individual accounts list
Using customs scripts, I scrap each likes on each posts of each target accounts. Doing this on many niche accounts, I can produce a list of individual accounts and their number of likes for any given niche.
Why this approach and not following identified niche's accounts followers ?
Because I'm aiming at high engagement. My thinking is that an account that liked a lot of content of a given niche should 1) follow-back easily another account in this niche and 2) be engaged with the content
Depending on the number of niche account targeted and total of interactions gathered, I usually set my bar at 50 likes to determine a given individual account should be followed//unfollowed
3) Pinging Individual Accounts
Classic follow//unfollow strategy with :
- 60 follows per hours, random 8-15 seconds break, only during the week and work hours. For a total of 10 hours so 600 accounts per day
- For each followed accounts, I'll also like 4 to 7 (random number) posts on their page. A/B tests resulted in better follow-back at that level.
- I also unfollow 600 accounts per day, making sure they remain at least 2 days followed
So each day 600 follows // 600 unfollows and about 2000 likes (lower because many accounts are private).
The results
I've started botting end of june with a very slow warm up on the account.
First week 60 Follows + 60 unfollows per day, gradually ramping up to current pace.
It's been now since July 30th that I'm at the current pace.
- Account 1 : currently 1450 followers, average 19% engagement rate.
Last week stats (week-days only) for 1 new post per day :
• +55 accounts per day follow-back => 9% Follow-back
• Average 388 Profile visits per day => 65% of accounts followed (compared to 60 visits if no botting)
• Average 824 accounts reached per day
• Average 1510 impressions per day (1 post per day)
- Account 2 : currently 2080 followers, average 12% engagement rate
Last week stats (week-days only) for 1 new post per day :
• +72 accounts per day follow back => 12% Follow-back
• Average 362 Profile visits per day => 60% of accounts followed (compared to 80 visits if no botting)
• Average 1117 accounts reached per day
• Average 1563 impressions per day (1 post per day)
Each account that follow back likes 5-12 posts when following back (I'd say 7 on average). Which I presume is good to appear organically on their feed later on.
I'm also seeing a lot of accounts liking dozens of my content without necessarily following back.
It's not a huge deal as I can retarget them anyway with Facebook Ads.
First week 60 Follows + 60 unfollows per day, gradually ramping up to current pace.
It's been now since July 30th that I'm at the current pace.
- Account 1 : currently 1450 followers, average 19% engagement rate.
Last week stats (week-days only) for 1 new post per day :
• +55 accounts per day follow-back => 9% Follow-back
• Average 388 Profile visits per day => 65% of accounts followed (compared to 60 visits if no botting)
• Average 824 accounts reached per day
• Average 1510 impressions per day (1 post per day)
- Account 2 : currently 2080 followers, average 12% engagement rate
Last week stats (week-days only) for 1 new post per day :
• +72 accounts per day follow back => 12% Follow-back
• Average 362 Profile visits per day => 60% of accounts followed (compared to 80 visits if no botting)
• Average 1117 accounts reached per day
• Average 1563 impressions per day (1 post per day)
Each account that follow back likes 5-12 posts when following back (I'd say 7 on average). Which I presume is good to appear organically on their feed later on.
I'm also seeing a lot of accounts liking dozens of my content without necessarily following back.
It's not a huge deal as I can retarget them anyway with Facebook Ads.
Benchmarking and questions for the BWH folks
What are you thought on these numbers? I've managed to increase engagement rate despite botting. Compared to what people claim around the forum, I feel my follow-back rate is rather low (10% compared to the 30-60%).
However I'm wondering if people hitting such high follow-back rate have high engagement in the end?
I'm talking about niches that aren't viral content related.
I've also been considering splitting my daily follows and likes such as :
- Each follow get 3 likes => 4 notifications per account. 600 Accounts per day
- Other account gets 6 likes (so 6 notifications). 300 accounts a day for a total of 4200 likes
In order to increase my reach of new accounts to 900. But that would mean 600 follow, 600 unfollows and 4200 likes per day. I'm afraid to getting banned.
I'd be very grateful for feedbacks on my targeting and pinging strategy, and anything else that might improve and help me benchmark my current results!
