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Benchmarking IM Bot Results

Discussion in 'Instagram' started by AMCBH, Aug 12, 2018.

  1. AMCBH

    AMCBH Newbie

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    Hello fellow BWHmembers,

    I've recently joined after glancing for a while at the forum and wanted to benchmark my custom IM botting with everyone to benchmark if I'm on the right track.

    Sorry for the long post but since we're benchmarking, I feel it's important to share the whats, how and why.

    Preambule
    I'm currently maintaining two separate Business Accounts for a art & luxury brand, not some passive incomes IM. Obviously I cannot afford these accounts to be banned so I must remain within the flagged limits.
    Before I took over, each account were a little less than two years old, with organic hashtag growth :
    - Account 1 : 653 followers with an average 10% engagement per post and 392 posts
    - Account 2 : 1107 followers with an average of 8% engagement per post and 542 posts

    Each account have their own original content strategy - no reposts.

    It's decent for organic hashtags growth but far from great considering they are the vitrine and acquisition tool of an emerging ecommerce website.

    Goal
    Growing the account steadily with strong engagement nevertheless. I care less for followers size and more for the engagement ratio, with a goal to reach 20% on average per post. Bear in mind that the final goal is people will buy our luxury products.

    Set-Up and Strategy
    I'm not using Jarvee or other ready-made tool. TBH when I started I didn't know of these tools and started using Node.js scripts with Headless Chrome to automate my strategy

    1) Targeting Niche Accounts
    Classic first step, I started listing all relevant accounts in my niche.

    2) Scrapping all interactions to create individual accounts list
    Using customs scripts, I scrap each likes on each posts of each target accounts. Doing this on many niche accounts, I can produce a list of individual accounts and their number of likes for any given niche.

    Why this approach and not following identified niche's accounts followers ?
    Because I'm aiming at high engagement. My thinking is that an account that liked a lot of content of a given niche should 1) follow-back easily another account in this niche and 2) be engaged with the content

    Depending on the number of niche account targeted and total of interactions gathered, I usually set my bar at 50 likes to determine a given individual account should be followed//unfollowed

    3) Pinging Individual Accounts
    Classic follow//unfollow strategy with :
    - 60 follows per hours, random 8-15 seconds break, only during the week and work hours. For a total of 10 hours so 600 accounts per day
    - For each followed accounts, I'll also like 4 to 7 (random number) posts on their page. A/B tests resulted in better follow-back at that level.
    - I also unfollow 600 accounts per day, making sure they remain at least 2 days followed
    So each day 600 follows // 600 unfollows and about 2000 likes (lower because many accounts are private).

    The results
    I've started botting end of june with a very slow warm up on the account.
    First week 60 Follows + 60 unfollows per day, gradually ramping up to current pace.

    It's been now since July 30th that I'm at the current pace.

    - Account 1 : currently 1450 followers, average 19% engagement rate.
    Last week stats (week-days only) for 1 new post per day :
    • +55 accounts per day follow-back => 9% Follow-back
    • Average 388 Profile visits per day => 65% of accounts followed (compared to 60 visits if no botting)
    • Average 824 accounts reached per day
    • Average 1510 impressions per day (1 post per day)

    - Account 2 : currently 2080 followers, average 12% engagement rate
    Last week stats (week-days only) for 1 new post per day :
    • +72 accounts per day follow back => 12% Follow-back
    • Average 362 Profile visits per day => 60% of accounts followed (compared to 80 visits if no botting)
    • Average 1117 accounts reached per day
    • Average 1563 impressions per day (1 post per day)

    Each account that follow back likes 5-12 posts when following back (I'd say 7 on average). Which I presume is good to appear organically on their feed later on.
    I'm also seeing a lot of accounts liking dozens of my content without necessarily following back.
    It's not a huge deal as I can retarget them anyway with Facebook Ads.


    Benchmarking and questions for the BWH folks

    What are you thought on these numbers? I've managed to increase engagement rate despite botting. Compared to what people claim around the forum, I feel my follow-back rate is rather low (10% compared to the 30-60%).
    However I'm wondering if people hitting such high follow-back rate have high engagement in the end?
    I'm talking about niches that aren't viral content related.

    I've also been considering splitting my daily follows and likes such as :
    - Each follow get 3 likes => 4 notifications per account. 600 Accounts per day
    - Other account gets 6 likes (so 6 notifications). 300 accounts a day for a total of 4200 likes
    In order to increase my reach of new accounts to 900. But that would mean 600 follow, 600 unfollows and 4200 likes per day. I'm afraid to getting banned.

    I'd be very grateful for feedbacks on my targeting and pinging strategy, and anything else that might improve and help me benchmark my current results!
     
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  2. AMCBH

    AMCBH Newbie

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    In order to improve my Follow-back rate through better targeting, I did an analysis of current Follow-back rate and engagement of pinged accounts, comparing Follow-Back rate and Av. Number of Likes per account to their number of Followers and Followings

    Here are the results (can't post direct links or image...)
    • Account 1 on imgur /Evc3cwf.png
    • Account 2 on imgur /IqNN8v3.png
    From what I understand, seems like it's not the a question of narrowing accounts based on their followers or following, but my targeting strategy that's off (?)
    It's strange because I'm still getting high engagement (improve from 10% to 19% and 8 to 12% + high av. nb of likes per account following), so content is right.
    Add to that the fact that I'm only following people that have liked a high number of content relevant to my niche on identified account.

    Not sure what's wrong? Or it's impossible to have high engagement rate AND high follow-back rate?

    Thoughts anyone?
     
  3. Christos79

    Christos79 Newbie

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    When adding new client accounts I do about 500 follows/1000 likes per day and will usually get a followback ratio of about 10-15% to start and around 10% engagement. After a couple months if I play around with the sources enough and figure out what works that improves to about 15-25% followback. Lots of people here seem to get much better results than that, but that's about the best I'm able to do (with a single account).

    I'd suggest building out a network of supporting accounts to direct traffic back to your main accounts.
     
  4. AMCBH

    AMCBH Newbie

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    Thanks for your reply Christos, didn't thought I would be getting one.

    So I've been reducing my targeting to profile with 100-1200 Followers and 80-8000 followings, which helped improved the followback and engagement rate. It's recent so I don't want to overstate it but currently I'm at around 10-15% follow-back.

    So my targeting isn't that off. Maybe 30% follow-back is a legend.
    I've been thinking about building supporting account for while. I'm warming up some accounts but I need to find good content.

    What's your source, Buzzsumo ? Any advice on that front?

    Interestingly, 53% of all my likes are from people that aren't followings. Of those likes, 32% comes from F/U, while only 15% of F/U do interact. I'd love to compare these benchmark for other people
     
  5. kantaenos

    kantaenos Regular Member

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    You are correct. You cannot have high f/b rate and high engagement. (unless you are already having high organic followers) In order to have high F/B rate, you target people who are highly likely to follow. These people are NOT good engagers. They will follow because they feel like they have to/impulse follow without liking a single one of your photos. They probably followed like 5 people that day alone...

    People who find you organically usually are higher quality and tend to like a photo before they follow you. You may be the only person they followed in the past 3 days! Then IG is more likely to show your content to them.

    There are people who simply just don't engage, and then there are those that ALWAYS engage. Its just how it is. You cant change them or find them based on basic filters like follow/following/# of posts etc.
     
  6. AMCBH

    AMCBH Newbie

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    Well I mentioned filtering by follow//following/# of posts but my first sourcing is based on likes of a given account on targeted niche source account. I'm using custom scrapers to get all likes on a given accounts and only F/U people that have a minimum of 10 likes (+follow/following filtering) on targeted niche source account.

    This is how I intend on getting better engagement on followers and I've actually improved my ER despite growing my followers count.
     
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  7. Christos79

    Christos79 Newbie

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    I'm certainly not an expert, and depending on your goals different strategies may be appropriate, but I personally don't put a ton of effort into content for supporting accounts. My logic is I have a fixed amount of time I to work with, and I'd rather use that time to manage more supporting accounts with mediocre content than a handful with amazing content.