Beginner Overwhelmed with SEO for a new Amazon Affiliate Website

precrime3

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So I currently have one of the sellers here working on creating an amazon affiliate website for me but I'm kind of been reading about SEO in the meantime. (if in the wrong section please move mods)

And the more I read the more I realize I don't know - and I kinda feel like I'm experiencing paralysis analysis.

I'm sure everything I read does help and is beneficial, but as a beginner what are the things I need to be focused the most about?

I don't expect this website to profit until month 3 (more realistically month 6) and then breakeven at a year would be fantastic.

However, I do want to do this properly as it would be awesome to have for beginning to create a digital real estate empire or to sell and do all over again.

From my basic understanding, it seems I need to be
1. KW research. Targeting longtail keywords with buyer intent.
2. Content - writing/hiring writers that has good content, no shorter than 1k, preferably 2-5k.
3. Links - quality over quantity. Not gonna be worried about links in the beginning tbh. Feel content should be more important.

But that seems to be super-simplified, and under each pillar seems to be a dizzying amount of information to read.

KGR's, densities, stuffing, etc.
Content - silo structures, internal linking, should my authoritative article be what makes the money or the shorter articles targeting long-tail keywords? How do I talk to a content mill/writer about good SOP's? What articles do I write first?

Links - Guestposts? Do PBN's still work? Are they safe to use if I'm looking to resell the website or have long term stability? When should i start worrying about PR's and other forms of whitehat link building?

Wordpress - I've never used WordPress from the ground up before. Ironically I've used WP in the past when I worked for an online publication but a separate editor formatted to their guidelines, I simply posted my work and submitted for review. What plugins do I need? What themes?

I'm not expecting someone to spoon-feed me; simply linking some useful threads or pointing me in the right direction would be super great. If I have any more questions after that, they can be a lot more specific hopefully :)
 
You have a good grasp of SEO for being a beginner IMO.

Read up on silos if you haven't already. The forum is filled to the brim with good guides.

Keyword research and content being two of the most important things. Get those two things right and you're way ahead of a lot of other new Amazon affiliates.

Once you have content published on your site, start building backlinks.
 
You have a good grasp of SEO for being a beginner IMO.

Read up on silos if you haven't already. The forum is filled to the brim with good guides.

Keyword research and content being two of the most important things. Get those two things right and you're way ahead of a lot of other new Amazon affiliates.

Once you have content published on your site, start building backlinks.

Could you link to some of these said guides? Or I was reading some yesterday by Tom Belfort, SEOCrab, and the Bruce Clyde technical piece.
 
Seo is basically guesswork since people are hacking the engine to force it to show their pages for specific keywords.

As for the word length, 5k is too much for every article. It'd be better to have two 1k word articles and one 3k article, for example.

Pbns are always a risk especially if buying from a third party but on the other hand, a good pbn can give you great results. You can always build them yourself to minimize risk and potentially save costs but for a newbie it can be an overkill.
 
And the more I read the more I realize I don't know - and I kinda feel like I'm experiencing paralysis analysis.
This is normal for beginners. I remember feeling just like that when I started to learn about SEO.

SEO is a beast!

And you´re trying to digest everything in one bite.

It´s like trying to eat an elephant in one bite. You obviously will feel overwhelmed. Instead, try to eat the elephant in little pieces.

What I mean by this is break down SEO into areas and, each of those areas into even smaller pieces.

For example, these are some SEO areas I strongly advise you to focus on...
  • Technical SEO
  • On-Page SEO
  • Keyword Research
  • Content Optimization
  • Backlink Profile Analysis
  • Competitors Analysis
  • Linkbuilding
You can modify it as you please but I think you can cover a big chunk of the SEO-Elephant if focus on each of those areas separately.

Each of those areas are a beast on their own so, make sure to take your time on each of them.
I'm sure everything I read does help and is beneficial, but as a beginner what are the things I need to be focused the most about?
I advise you to start with technical SEO and work your way down my list. If you think an area is just too complicated for you, you can always outsource everything.

There are great resources here on BHW in the marketplace for each of those areas.
1. KW research. Targeting longtail keywords with buyer intent.
If you´re launching your site on a brand new domain I strongly advise you to focus on informational-intent keywords while you build authority and topical relevance.
2. Content - writing/hiring writers that has good content, no shorter than 1k, preferably 2-5k.
Remember building one pillar post per topic and many supporting articles around it. Search for keyword clustering.
3. Links - quality over quantity. Not gonna be worried about links in the beginning tbh. Feel content should be more important.
100% agree.

Focus on offering amazing content that is appealing for the average reader and links will come to you naturally.

There´s an amazing article on Ahrefs´ blog about the topics that draw the most amount of links. Check them out below...

6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)
86 Blog Post Ideas (With Successful Examples)
KGR's, densities, stuffing, etc.
anchor text, subheadings, images, etc
Content - silo structures, internal linking,

should my authoritative article be what makes the money or the shorter articles targeting long-tail keywords?
You don´t know this, especially at the beginning. This can vary and it depends on many factors. But, in general, longer articles targeting keywords with the most traffic potential should be the one that drives the most amount of traffic but, the one targeting commercial-intent keywords should be the one to drive the most amount of money.
How do I talk to a content mill/writer about good SOP's? What articles do I write first?
There are some guides around the internet about what guidelines a writer should follow. I will search for a few of those and PM you with them if that´s ok.
Links - Guestposts? Do PBN's still work? Are they safe to use if I'm looking to resell the website or have long term stability? When should i start worrying about PR's and other forms of whitehat link building?
Personally, If you´re building something for the long-term, I would forget about PBNs entirely and build your links are naturally as possible. Google´s caching up and it would be borderline tragic to lose everything due to an update from the big G.
Wordpress - I've never used WordPress from the ground up before. Ironically I've used WP in the past when I worked for an online publication but a separate editor formatted to their guidelines, I simply posted my work and submitted for review. What plugins do I need? What themes?
This is one of the best tutorials I´ve seen about WordPress. It´s a 1+ hour-long where the guys go in detail about everything on how to properly use WordPress. This is NOT a "How to build a website with WordPress" type of tutorial, by the way.
I'm not expecting someone to spoon-feed me; simply linking some useful threads or pointing me in the right direction would be super great. If I have any more questions after that, they can be a lot more specific hopefully :)

TECHNICAL SEO
Chase Reiner YouTube Channel - The guy is a prick but, he does have some "over the shoulder" tutorials conducting technical SEO for his clients. Definetily worth watching.
Technical SEO Tutorials from Ahrefs´YouTube Playlist
Technical SEO: The Definitive Guide by Brian Dean
The Ultimate Guide to Technical SEO by Hubspot

ON-PAGE SEO
On-Page SEO: The Definitive Guide by Brian Dean
On-Page SEO: The Practical Guide For SEO Beginners [2020] by Mangools
On‐Page SEO: An Actionable Guide by Ahrefs

KEYWORD RESEARCH
Keyword Research Tutorials for SEO from Ahrefs´YouTube Playlist
[Method] How to find unlimited low-competition affiliate keywords for free by @seocrab
A simple trick for finding better keywords in 2020 by @Holzr
[Ultimate Guide] How to Analyse SERP and Keyword Competition by @Holzr
Local Keyword Research - Ideal For Lead Generation and Rank and Rent Websites by @Holzr
[Keyword Research] Looking Beyond Search Volume by @Holzr

CONTENT OPTIMIZATION
[Guide] How to Write Your Amazon Buying Guides the Right Way by @Nerva
What is SEO Content? How to Write Content that Ranks from Ahrefs´Blog
The ultimate guide to content SEO by Yoast

BACKLINK PROFILE ANALYSIS
How to Do a Basic Backlink Audit (in Under 30 Minutes) by Ahrefs
How to Do a Basic Backlink Analysis on Your Competitors from Ahrefs´ YouTube Channel
7 Elements of Your Link Profile That Drive SEO Results by Leff Previte
Link Profile Analysis: How to Maintain a Clean Backlink Profile by SEOClarity
Backlink Analysis: How to Spot Quality and Toxic Backlinks by SEMRush

COMPETITORS ANALYSIS
The Guide to SEO Competitor Analysis by Moz
How to Do an SEO Competitive Analysis by SEMRush
Free SEO Competitive Analysis & Competitor Keyword Research Tutorial from SurfsidePPC YouTube Channel
Competitive Analysis from an SEOs Perspective from SEMRush YouTube Channel

LINKBUILDING
Link Building Fundamentals by Search Engine Journal
The Rules of Link Building - Best of Whiteboard Friday by Moz
Link Building for SEO: Which Strategies Work in 2020 (and Which Don’t) by SEMRush
60+ link building techniques checklist [2020 update] from Magools
Linkbuilding Tutorials from Ahrefs´ YouTube Playlist

I hope this helps,

Cheers!
 
This is normal for beginners. I remember feeling just like that when I started to learn about SEO.

SEO is a beast!

And you´re trying to digest everything in one bite.

It´s like trying to eat an elephant in one bite. You obviously will feel overwhelmed. Instead, try to eat the elephant in little pieces.

What I mean by this is break down SEO into areas and, each of those areas into even smaller pieces.

For example, these are some SEO areas I strongly advise you to focus on...
  • Technical SEO
  • On-Page SEO
  • Keyword Research
  • Content Optimization
  • Backlink Profile Analysis
  • Competitors Analysis
  • Linkbuilding
You can modify it as you please but I think you can cover a big chunk of the SEO-Elephant if focus on each of those areas separately.

Each of those areas are a beast on their own so, make sure to take your time on each of them.

I advise you to start with technical SEO and work your way down my list. If you think an area is just too complicated for you, you can always outsource everything.

There are great resources here on BHW in the marketplace for each of those areas.

If you´re launching your site on a brand new domain I strongly advise you to focus on informational-intent keywords while you build authority and topical relevance.

Remember building one pillar post per topic and many supporting articles around it. Search for keyword clustering.

100% agree.

Focus on offering amazing content that is appealing for the average reader and links will come to you naturally.

There´s an amazing article on Ahrefs´ blog about the topics that draw the most amount of links. Check them out below...

6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)
86 Blog Post Ideas (With Successful Examples)

anchor text, subheadings, images, etc



You don´t know this, especially at the beginning. This can vary and it depends on many factors. But, in general, longer articles targeting keywords with the most traffic potential should be the one that drives the most amount of traffic but, the one targeting commercial-intent keywords should be the one to drive the most amount of money.

There are some guides around the internet about what guidelines a writer should follow. I will search for a few of those and PM you with them if that´s ok.

Personally, If you´re building something for the long-term, I would forget about PBNs entirely and build your links are naturally as possible. Google´s caching up and it would be borderline tragic to lose everything due to an update from the big G.

This is one of the best tutorials I´ve seen about WordPress. It´s a 1+ hour-long where the guys go in detail about everything on how to properly use WordPress. This is NOT a "How to build a website with WordPress" type of tutorial, by the way.


TECHNICAL SEO
Chase Reiner YouTube Channel - The guy is a prick but, he does have some "over the shoulder" tutorials conducting technical SEO for his clients. Definetily worth watching.
Technical SEO Tutorials from Ahrefs´YouTube Playlist
Technical SEO: The Definitive Guide by Brian Dean
The Ultimate Guide to Technical SEO by Hubspot

ON-PAGE SEO
On-Page SEO: The Definitive Guide by Brian Dean
On-Page SEO: The Practical Guide For SEO Beginners [2020] by Mangools
On‐Page SEO: An Actionable Guide by Ahrefs

KEYWORD RESEARCH
Keyword Research Tutorials for SEO from Ahrefs´YouTube Playlist
[Method] How to find unlimited low-competition affiliate keywords for free by @seocrab
A simple trick for finding better keywords in 2020 by @Holzr
[Ultimate Guide] How to Analyse SERP and Keyword Competition by @Holzr
Local Keyword Research - Ideal For Lead Generation and Rank and Rent Websites by @Holzr
[Keyword Research] Looking Beyond Search Volume by @Holzr

CONTENT OPTIMIZATION
[Guide] How to Write Your Amazon Buying Guides the Right Way by @Nerva
What is SEO Content? How to Write Content that Ranks from Ahrefs´Blog
The ultimate guide to content SEO by Yoast

BACKLINK PROFILE ANALYSIS
How to Do a Basic Backlink Audit (in Under 30 Minutes) by Ahrefs
How to Do a Basic Backlink Analysis on Your Competitors from Ahrefs´ YouTube Channel
7 Elements of Your Link Profile That Drive SEO Results by Leff Previte
Link Profile Analysis: How to Maintain a Clean Backlink Profile by SEOClarity
Backlink Analysis: How to Spot Quality and Toxic Backlinks by SEMRush

COMPETITORS ANALYSIS
The Guide to SEO Competitor Analysis by Moz
How to Do an SEO Competitive Analysis by SEMRush
Free SEO Competitive Analysis & Competitor Keyword Research Tutorial from SurfsidePPC YouTube Channel
Competitive Analysis from an SEOs Perspective from SEMRush YouTube Channel

LINKBUILDING
Link Building Fundamentals by Search Engine Journal
The Rules of Link Building - Best of Whiteboard Friday by Moz
Link Building for SEO: Which Strategies Work in 2020 (and Which Don’t) by SEMRush
60+ link building techniques checklist [2020 update] from Magools
Linkbuilding Tutorials from Ahrefs´ YouTube Playlist

I hope this helps,

Cheers!

Wow, the fact an internet stranger would go through all this work to help someone that they don't know out is amazing - thank you so much!

Yes, I will refer to this post alot as I continue to build forth my website.

Do have one follow up question.

So I have a tech review amazon affiliate site. The package came with one free 2.5k~ article.

The article is Best xx for $xx type deal.

Now following what you said, it seems that this wouldn't be informational intent, and that I need to follow something more like "best xx of 2020"? Or am I misunderstanding?

It seems the perfect balance between informational and buyer-intent: you're providing information about the best xx in a certain product, and then providing a convenient way for them to purchase. Similar to what Wirecutter does, which is what I'll probably hold myself to in terms of standard.
 
Wow, the fact an internet stranger would go through all this work to help someone that they don't know out is amazing - thank you so much!
That is the main nature of this forum
Do have one follow up question.
Fire away!
Now following what you said, it seems that this wouldn't be informational intent and that I need to follow something more like "best xx of 2020"? Or am I misunderstanding?
Well, "Best X for Y" are the article type that will convert best but you´re launching a review site so, I would expect a lot of "best" type articles. The problem I am seeing is that you chose to dive in a very competitive niche (tech review sites) on a brand new domain (I am assuming) so, I would target informational-intent based keywords first but adding more "Best X for Y" type of articles, product comparison, buyers guide, etc., since it´s a review site.
 
That is the main nature of this forum

Fire away!

Well, "Best X for Y" are the article type that will convert best but you´re launching a review site so, I would expect a lot of "best" type articles. The problem I am seeing is that you chose to dive in a very competitive niche (tech review sites) on a brand new domain (I am assuming) so, I would target informational-intent based keywords first but adding more "Best X for Y" type of articles, product comparison, buyers guide, etc., since it´s a review site.


Can you give a tangible example, and is it okay if I PM you to ask more questions?
 
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