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A simple trick for finding better keywords in 2020

Discussion in 'White Hat SEO' started by Holzr, Feb 26, 2020.

  1. Holzr

    Holzr Jr. VIP Jr. VIP

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    A simple trick for finding better keywords in 2020

    Keyword research is the ultimate cheat code in SEO. Want to spend less time and money on backlinks? Find better keywords. Want to rank faster than you usually do? Find better keywords. Even if you want to get away with less-than-excellent content (we’ve all had that writer) – find better… you get it.

    The truth that we’ve all seen is that Google is moving more and more towards authority, and smaller sites will keep paying the price. Furthermore, they’re getting better at answering queries without the user even having to click on a search result, effectively stealing your hard-earned traffic.

    Thus, it’s now more important than ever to start focusing your efforts on targeting the right keywords, and start gaining some authority in your niche before things get even harder.

    So, how do you find better keywords?
    Well, let’s first consider what’s not a good keyword to target:

    1. Lots of high authority sites (DA/DR/TF/whatever metric you prefer) that are TARGETING the keyword on page 1 and beyond

    2. Lots of websites targeting that specific keyword

    That about sums it up, but let’s explain why.

    The first point means, that not only are there high authority sites on page 1, but they are also TARGETING the keyword you’re trying to rank for. The targeting part is crucial, as you can have higher authority, well-established sites ranking even for stuff like:

    [​IMG]

    Wikipedia, Tor.com, The NY Post… Ouch. Horrible keyword to try and rank for, isn’t it (regardless of the obvious non-existent commercial value)? On top of that, we obviously, have 2.4 million web results targeting the same thing… or do we?

    First and foremost, the only reason there are high authority sites ranking on top of the SERPs in the first place, is because there isn’t anything else to show for it, so might as well go with an established news site or Wikipedia. So, even though these are high authority websites, they aren’t TARGETING the keyword.

    Getting to the second point, the 2.4 million web results are irrelevant, and have nothing to do with the number of websites actually targeting the keyword. Look at the number of results as more of a compilation of pages which contain some combination of the words in the search term, in this case (after removing stop words), those being Queen OR Red Or Narnia Or World War Z, more or less.

    So, how do you find a much more relevant number, you ask? Look at the allintitle results for the term:

    [​IMG]

    Hopefully, that’s about as many as you expected. As we can see, no page in the Google search index is targeting this keyword in its title at all, and very likely (like, VERY) not that many are targeting it in their content either.

    I won’t bore you with a case study here for obvious reasons, but if you want, go ahead and put this as the title of some page with a couple of paragraphs on it… you’ll be ranking within days or even hours after getting indexed.

    So, while our example here, obviously isn’t the best in terms of being a money keyword, there are likely dozens of these underserved keywords in your own niche. That is, unless your niche is weight loss, or payday loans, or online gambling, in which case you may be out of luck.

    All in all, if you want to rank fast and easy, find keywords with the number of allintitle results that your domain can tackle. For brand new domains wanting to get to page 1, that would be under 40 or so, and for established authority domains it can vary. A good rule of thumb is to check the number of allintitle results of keywords that your site is already ranking for (you’re hopefully ranking for something), and then find terms that have close to that number, or less.

    If you’re ranking on page 1 for “how to brush cat teeth”, which has 526 allintitle results (note that this can vary based on your location and other personalized results variables), and unless this is one of those rare cases where you don’t understand why your ranking where you are, you will want to stay in that area of allintitle results and go for keywords that are 500 or less in order to rank on page 1.

    [​IMG]

    I’ll leave it up to your imagination how you can find more of these for now, but considering that it’s data that Google STILL just straight up shares with everyone for free, I recommend that you take an advantage of this simple math opportunity while it’s still around. They seem to already be experimenting with removing the number of results for certain queries, and I wouldn’t shocked if they got rid of it entirely for the next year or two.
     
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  2. Ghost Guy

    Ghost Guy Jr. VIP Jr. VIP

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    Man! You are awesome. Keyword Research is the most important part of SEO plan.
     
  3. ChesterF

    ChesterF Jr. VIP Jr. VIP

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    I will give this try, interesting share.
     
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  4. biitz

    biitz Jr. VIP Jr. VIP

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    This looks like helpful information. I'll give it a try when writing my next articles. thanks for the share
     
  5. theRevolt

    theRevolt Jr. VIP Jr. VIP

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    Mh Just a post on KGR ?
    With search intent etc. you may still see good results, but nothing as back in the days where the exact keyword was your only competition. having the exact keyword will not always show you anymore above a broader version of the keyword , if Google thinks the intent can be better served by another article that does not use the exact keyword.
     
  6. rafark

    rafark Jr. VIP Jr. VIP

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    Good to see google hasn't removed that operator. Search operators are super useful but sadly Google has been removing a lot of them recently.
     
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  7. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    Thanks for taking the time to put this together, much appreciated + I had forgotten about the allintitle operator.
     
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  8. JVRZ

    JVRZ Regular Member

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    A guy named doug cunnington on youtube uses this tactic to form the KGR ("Keyword golden ratio")
    It is basically monthly searches divided by allintitle search results. If it is below 0,25 ( 4 times more searched than there are sites targeting it) , it is a good keyword to target. That way you can find low (or high) competition keywords that are fairly easy to rank for

    Do you believe in this strategy OP? Great share btw!
     
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  9. youtube1001

    youtube1001 Jr. VIP Jr. VIP

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    Thanks for sharing this. Targeting and serving the intention of the search are going to be the key going forward. Basically, long term game, IMO.

    Thanks,
     
  10. InfinityPeace

    InfinityPeace Jr. VIP Jr. VIP

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    Brilliant and straightforward. Instead of straining away working on the golden ratio, this looser use of allintitle can function as a "silver ratio" to quickly find useful keywords. One immediate way to use this is to take the broader base keyword (say "crazy widgets") you're looking to find a longtail for, and put it through one of those 'clickbait generators' to find a catchy blog post title. Then take the title idea you find ("6 Ways To Master Crazy Widgets") and do an allintitle search to see if it's a low comp term. This could save a lot of time in finding rankable keywords.
     
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  11. garyjoseph

    garyjoseph Newbie

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    Sorry to bother you mate, but please what do you mean by “getting indexed“?
     
  12. anton609

    anton609 Junior Member

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    My brain hurts i need to read this several times!! "clickbait generator" link pls?
     
  13. Holzr

    Holzr Jr. VIP Jr. VIP

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    This is related to KGR but not a strict KGR post. Allintitle is what KGR uses in its formula. I use both with good success. Honestly, I would of agreed with you a while back but after doing keyword research for years now and testing it's simply not the case. People argue that Keyword Research is a dying act and that Google will like big long form content on general broad topics but that's not the case from my test. I decided to test some KGR terms for some really long tail terms that have simple answers and they're killing it in the SERP and I'm getting a considerable amount of traffic. This is not the exact keyword example, but I'm ranking for terms like "how many laps around a football pitch is a mile" and "how to pump up a football without a pump". The reason why I'm dominating for keywords is exactly because of search intent. I'm matching it exactly, and it's not buried in a broad article. The article answers the searches intent nothing less and nothing more. Search intent is crucial still.

    I thought I was going to suffer with BERT update targeting these types of easy low hanging fruit long tail keywords but the opposite was true. Traffic and rankings continue to climb. 800 word articles. Nothing fancy.

    I love allintitle! I just hope it sticks around. Appreciate your recent threads btw. A lot of methods I use I was planning on posting someday, looks like you beat me to it ;) Got some great bits of advice from your threads.

    Yep, this is very similar to KGR but even simpler. I've used KGR over a year now and have had excellent results. The key it to use it along with other keyword research methods and not to take it at face value. The most important being search intent. The search intent has to make sense along with being KGR compliant keyword to have a great keyword. KGR doesn't work every time but if you use it as a starting point and explore further it can increase your chances of success.

    Exactly, it's looser use of allintitle but works very well when combined with the usual methods of keyword research like search intent, competitor and SERP analysis etc.
     
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  14. ibnu aqil imron

    ibnu aqil imron Regular Member

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    I have a same opinion, the most important thing is, find kewyord that the serp result don't give what user intended to look for...
     
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  15. InfinityPeace

    InfinityPeace Jr. VIP Jr. VIP

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  16. Social God

    Social God Senior Member

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    I tried doing this for KGR keywords. What if the result has like a few search but top blogs have keywords related to it. Will I still place rank 1 for that exact word or will the company with a keyword related to it be on top even though they don’t have the exact keyword? Sorry if the question sounded confusing! I’m in a rush. Will get back!
     
  17. Holzr

    Holzr Jr. VIP Jr. VIP

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    Could you give an example without revealing your keyword?

    So something like 25 allintitle and 0.25 KGR, your keyword is how to "how to clean x with x" and SERP is showing "how to clean x" ?
     
  18. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    Holy moly I have lost the count as to how many keyword research tutorials we have on this forum lol
     
  19. Topiano

    Topiano Jr. VIP Jr. VIP

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    Great approach @Holzr ! You've got a better tool for Allintitle bulk check?
    I've tried major ones found on Google, including the seller on the marketplace - Couldn't still make good sense out of any yet.
     
  20. GrizzlyBeardMan

    GrizzlyBeardMan Regular Member

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    Was expecting a research trick, but none of the less a great reminder on the KGR type keywords ;)

    Also, extra plus for the good sales pitch.