1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Banner ads are outdated? New 2014 marketing strategy?

Discussion in 'Clickbank' started by Klokov, Mar 4, 2014.

  1. Klokov

    Klokov Newbie

    Joined:
    Mar 4, 2014
    Messages:
    3
    Likes Received:
    1
    BANNERS ARE OUTDATED NEW 2014 MARKETING STRATEGY? Advertisements aren?t cool anymore, the conversion rates aren?t just what they used to be.

    The rules of the game are always changing. Too bad most of us are suckers for out dated programs promising a step by step tutorial on high front end conversions. You know the ones with millions of ?pictures? showing account statements and too good to be true testimonials. Yes, I?m talking about the ones that build up hype and lead ons? BUT they never really answer the question of how they did it because if they did then everyone one would do it. So they sell you the ?vision? such as this could be you if you use these unique tips and tricks. Sound familiar?

    -You?re being persuaded to buy a product about persuasion. That?s some inception shit right there.

    #So the burning question is: What?s the new strategy for high end conversions on any product?

    *Simplicity is everything, don?t over think. Only use the minimum effective dose (aka Paretos Law) to achieve optimal results.

    >>The main problem is that everyone is using old techniques from 2009-2012 which consisted of a landing page being dolled up with content that screamed and shouted ?My product is awesome buy it now because it?s only going to be here for a limited time since it has one of my biggest secrets in it?.

    Consumers have way more choices than they used to, and way less time. In a world when we have too many choices and too little time the obvious thing to do is just ignore stuff because they know that a banner is an advertisement with a salesman at the other end trying to sell them something.

    Ex. You?re driving down the road and you see a cow and you keep driving because you?ve seen cows before, so therefore they seem invisible. Cows are boring, who?s going to stop and say oh look a cow? Nobody. But if the cow was purple, then everyone has their face planted in the car windows. Why?
    Because it is remarkable. Meaning it is worth making a remark about. So instead of making a landing page extremely obvious that you are going to sell them something, do the latter which is this:

    Have remarkable content on your page that empowers the consumer, but at the same time plants a seed of curiosity that makes them want more because you have them on the edge of their seats. This way you get a front end sale but still maintain a long term relationship in the back end.
    Most landing pages now try extremely hard to close the sale, making it extremely obvious that they?re trying to sell you something instead of empowering them with content that provokes interest, inspires curiosity, answers a burning question, or solves a problem.

    As a semi-successful clickbank affiliate myself I've noticed that the top vendors have one thing in common. And that is a video presentation that encourages hard sales by using certain phrases such as: ?Break through tips? ?New research? ?Unusual/Unique tips? and my favorite ?won?t be online or free soon?. So I asked a few of my friends to take a look at it and they immediately felt like a salesman was hovering over their neck, not the best ambiance to put around your consumers. After endlessly searching through the market place the only vendor I found unique was this thefatlossgene simply because it made me laugh. That immediately broke the ice for me because the landing page made me laugh which in return made it more memorable and remarkable.

    Summary: Making it obvious that you are selling something is not the way to go. Instead have good content that empowers the consumer, this way your product is deemed premium and has that professional ambiance around it rather than forcefully shoving media down their throat.

    Lets help each other out! Thoughts and comments below ( :
     
    • Thanks Thanks x 1
  2. oxonbeef

    oxonbeef BANNED BANNED

    Joined:
    Jan 4, 2009
    Messages:
    2,242
    Likes Received:
    7,872
    You posted the same thing in DP about 15 hours ago.
    Joined there today too.
    I wonder what your up to.
     
    • Thanks Thanks x 1
  3. securelinkbuilding

    securelinkbuilding Jr. VIP Jr. VIP UnGagged Attendee

    Joined:
    Sep 2, 2012
    Messages:
    578
    Likes Received:
    260
    Gender:
    Male
    Occupation:
    Search Engine Optimization Expert
    Location:
    United States
    Home Page:
    "Have remarkable content on your page that empowers the consumer, but at the same time plants a seed of curiosity that makes them want more because you have them on the edge of their seats. This way you get a front end sale but still maintain a long term relationship in the back end"

    I agree 100% with you OP on this. Rather then using the standard old fashion sales copy techniques to sell a product it is much more effective to connect with your target audience and help asses their needs and offer a solution first.

    This can be accomplished by offering lots of helpful advice and content on your website which will double up and show that you are an expert in your field and will also help educate the visitors and establish more trust in your service.

    Cheers!
    "SDSEOGURU"
     
  4. Klokov

    Klokov Newbie

    Joined:
    Mar 4, 2014
    Messages:
    3
    Likes Received:
    1
    Dear Oxonbeef,

    Thank you for your comment. I am just trying to find new and innovate ways to get and maintain a long term relationship with consumers without using the traditional method of aggressively pushing media. As for the same post I just found it easier to reach out to different communities in order absorb a higher variety of opinions without spending unnecessary time writing a different post for each forum.

    Best wishes,
    Klokov
     
  5. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

    Joined:
    Nov 10, 2012
    Messages:
    10,131
    Likes Received:
    28,584
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    OP, your thread on DP didn't get any replies and on WF it was deleted and you were banned.

    3 times a charm?
     
    • Thanks Thanks x 1
  6. HookUPcom2

    HookUPcom2 Jr. VIP Jr. VIP

    Joined:
    Dec 15, 2009
    Messages:
    253
    Likes Received:
    111
    Occupation:
    Founder
    Location:
    Colorado
    Home Page:
    Small circles... Tuff crowd.

    .
     
  7. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 12, 2012
    Messages:
    1,706
    Likes Received:
    1,965
    Occupation:
    Clickbank Platinum Vendor
    I checked clickbank's marketplace and the product you mentioned is brand new and in it's description it says:"**banner Ads Are Outdated** " Sounds familiar?

    If you want to talk about your product here, no problem, I've done that myself...but don't try to sneak up on us. Just tell us it's your product. Nobody likes to be deceived.

    Edit - just checked your page. Uggh it needs work mate!

    Oh, and the vendor ID happens to be "klokov", same as your nick here! What a coincidence!
     
  8. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

    Joined:
    Nov 10, 2012
    Messages:
    10,131
    Likes Received:
    28,584
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    So is forum spamming OP.


    Self promotion at it's worst. Definitely not a product to buy OR promote.
     
  9. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 17, 2011
    Messages:
    921
    Likes Received:
    537
    Location:
    The Internetz
    Squeeze pages still work. The proof? We are all still fucking using them.

    I mean fuck. If they work in a BST to IMers - people that are meant to be wised up to this kinda shit, they are gonna work on mr joe average public.
     
    • Thanks Thanks x 1
  10. Klokov

    Klokov Newbie

    Joined:
    Mar 4, 2014
    Messages:
    3
    Likes Received:
    1
    WR banned me because I had a "promotional" link in my post. When in fact they sticky threads promoting members and products they are affiliated with. If you aren't already in the WR/DP circle then you'll receive a lot of derogatory comments like the ones above this post-Instead of helpful constructive criticism hence that's what forums are for.
     
  11. nishat

    nishat BANNED BANNED

    Joined:
    Jul 9, 2013
    Messages:
    365
    Likes Received:
    131
    This is pure garbage. I make A LOT of money on Clickbank and I can tell you straight up that banner ads are NOT dead. Not even close.
     
  12. smartalex

    smartalex Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 21, 2013
    Messages:
    395
    Likes Received:
    123
    Location:
    I don't know
    Always great detective work, W13OSN.
     
    • Thanks Thanks x 1