Ask me anything about Facebook Ads 2019
- Thread starter Drought
- Start date
Drought
Regular Member
- Jul 9, 2013
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I've never used a cloaker. My recommended method would be to create your own landing page with opt-in form then send offers/products via email.
danmrsn
Registered Member
- Aug 25, 2015
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thanks for this thread. I have a newly opened coffee roastery. just finished the website and want to get sells. please give me some feedback on my ad strategy:
1. warm up the pixel, by targetting everywhere I can deliver coffee, for a week and a budget of 140$. creative copy "try the new specialty of freshly roasted coffee" - pic of a bag of coffee with some beans and a cup of coffee
2. retarget with lookalike audiences to people who visited the website
3. retarget to people who added to cart but haven't completed the purchase
1. warm up the pixel, by targetting everywhere I can deliver coffee, for a week and a budget of 140$. creative copy "try the new specialty of freshly roasted coffee" - pic of a bag of coffee with some beans and a cup of coffee
2. retarget with lookalike audiences to people who visited the website
3. retarget to people who added to cart but haven't completed the purchase
Drought
Regular Member
- Jul 9, 2013
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Make highly segmented lookalikes of your *best* customers. This is key. For eCommerce these would be people that have high average order values, repeat customers, etc. Shoot for seed audiences of between 1,000-4,000 people.
Conversion campaign direct to purchase > upsells/downsells in checkout process. Upsell and downsell further through FB ads and email. Retarget to capture abandoned carts and product page viewers. Nothing fancy needed for low-medium price point.
I would add in test many ad formats, mainly video (slideshow is fine if you can't make one), carousel, and single image. Use engagement ads to test which creative/audience combo is best to invest your budget into. $140 is too low to start though imo. You need ~$250 at a minimum before you can actually seeing profitable purchases on a new store, and that's on the low end.
1. No
2. Target college aged students with interests in travel websites (Trivago, Kayak, etc.)
3. Yes. US is the most expensive
Yes this works. You would obviously want to verify the quality and accuracy of the emails or you risk diluting your audience quality. But this is generally how creating custom/lookalike audiences works.
I don't use cloakers or buy FB ad accounts.
Drought
Regular Member
- Jul 9, 2013
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Average is probably $7-$10. However you can easily get that down to $2-$4 if you have enough customer data for a a highly targeted lookalike audience. I would recommend using Shopify+Printify/Printful rather than Teespring though.
May I know the reason that you recommend Shopify+Printify/Printful rather than Teespring?
I checked that Printify/Printful's base price is around the same with Teespring.
And with shopify you need to do customer service yourself.
icemetal
Regular Member
- Aug 25, 2011
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If I create a landing page that ultimately links to a clickbank product will Facebook know about this? How would you promote a clickbank offer using Facebook ads? The reason I ask is because I know Facebook doesn't like clickbank products so I just want to know what the risks are as I don't want to get banned. Thanks!
- Apr 21, 2015
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What kind of ad would you use to advertise a local pizza place?
Drought
Regular Member
- Jul 9, 2013
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There a lot of reasons. But mainly:
1. You control your data, not Teespring
2. Control over your store design/landing pages
3. Plugins/themes/resources that will improve your results
There are hundreds of multi-million dollars businesses built on Shopify. Not many built on Teespring.
Yes they will know. The ideal way to promote ClickBank/affiliate offers is to create ads that go to a squeeze page. Collect emails, drip them useful content with an autoresponder and weave in links to products/offers where it fits.
Engagement ads with no targeting to the nearby zip codes. Super aesthetic and tasty looking photos of their pizza. Include a link to their website with easy-to-see info on how to order online or over phone.
"I currently manage $50,000/month in ad spend".Title says everything
I currently manage $50,000/month in ad spend for a variety of clients. Mostly eCommerce and lead gen for blogs and service providers. Happy to help however I can
^^^ Can't afford to pay his cousin to create a favicon on his link...
**Did I really look like this when I was self promoting without reading rules?