Anchor text ratio after Fred update

I have noticed that, after the Fred update, sites with 20%+ Brand anchor text ratios are coming up in SERP. No matter how much referring domains they having. The same results at RD20 - RD200.

Other sites with poor referring domains, no reasonable amount of backlinks, poor content domains are beating the hell out of my "clean" (noGSA, no ads, no affiliate, lot-unique-content, social shared, RD200+) aged domain.

They have only one thing in common. High Brand anchor text ratio. Anyone experiencing this?

Sites with high % of branded search came up high in the serps before too. After Fred I keep my branded anchor 35-65% (including URL anchor too)

Are you using Brand anchors to inner pages too, or just for the homepage?

All pages

qwertzui11 said:

Are you using Brand anchors to inner pages too, or just for the homepage?

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