30 Day Challenge ► To help me keep sane while helping you make money

jul3s said:

@Lilith55 I will post some stuff not related to FB, but there will maybe be a method that will change your feelings towards Mark

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I have never been accepted to publish ads on fb. They didn't allow me to even start and I've never understood why. So if this are involved it will continue to be a dead method for me. But still following your thread.

Day 6


► Get Customers to Say “Yes!”

One of the most common reasons people don't buy is that the landing/product page is unclear or doesn’t contain enough information, mostly about the product/offer.

Example for ecom
Visitors usually start 'wandering' around the page, looking for answers. We, of course, don't want that! We want them to go through the checkout process as soon and as fast as possible.

To improve your conversion, find similar products on Amazon and research what people are asking. Find most asked/top 3-5 questions and answer them.

Every answer should start with 'Yes, ...' (micro-commitments) they subconsciously commit to buying a product by saying YES several times

Q: Is this product cruelty-free?
A: Yes, ..................


That's it for today!

Day 7


► Do you know your numbers?


What does your Google Analytics stats say? Bellow, you can find a few important stats that you should regularly check on your store.


1. What's your conversion rate, average order value (AOV), transactions, revenue?
In Analytics under: Conversions > Ecommerce > Overview
Tip: If your conversion rate is below 2% (for webshop) I really hope your AOV and margin is high; otherwise I'm not sure how can you survive in this industry.


2. What's your main traffic source (Facebook, AdWords, media buy, organic search, direct traffic, newsletter, ...)? What conversion rate does each source have?
In Analytics under: Acquisition > All Traffic > Source/Medium
Tip: Push more traffic to best converting sources and exclude those that don't convert.


3. Do you have more mobile or desktop traffic? Which converts best?
In Analytics under: Audience > Mobile > Overview
Tip: Usually the majority of traffic comes from mobile, but desktop traffic converts better. To collect some 'low hanging fruits' create retargeting campaigns on Facebook and Google ads for desktop only.


4. What is your best-converting state?
In Analytics under: Audience > Geo > Location > United States
Tip: Create Facebook ads with best-converting states only OR exclude less converting states from your targeting.
+++ Use Source/Medium as a Secondary dimension > you will see which source sends you less converting states.


5. Age and gender
In Analytics under: Audience > Demographics > Overview


That's it for today!

Just posted Day 8.

Day 8 →
[Method] Make Money with Birthday Campaigns on Facebook

Day 9

► Best resources to learn more about marketing


Adleaks → https://www.adleaks.com/

Digital Marketer → https://www.digitalmarketer.com/blog/

Adespresso → https://adespresso.com/blog/

Marketing Land → https://marketingland.com/

Hootsuite → https://blog.hootsuite.com/

Kissmetrics / Neil Patel → https://neilpatel.com/blog/

Social Media Today → https://www.socialmediatoday.com/

AdWeek → https://www.adweek.com/

Social Media Examiner → https://www.socialmediaexaminer.com/

Buffer → https://blog.bufferapp.com/

The SEM Post → http://www.thesempost.com/

Search Engine Land → https://searchengineland.com/

Google Ads Blog → https://www.blog.google/products/ads/

DIY → https://diymarketers.com/

Mari Smith → http://www.marismith.com/mari-smith-blog/

Jon Loomer → https://www.jonloomer.com/

Sprout Social → https://sproutsocial.com/insights/facebook/

Andrea Vahl → https://www.andreavahl.com/blog

Entrepreneur → https://www.entrepreneur.com/topic/facebook-marketing



Hubspot → https://blog.hubspot.com/

Unbounce → https://unbounce.com/blog/

Optimizly → https://blog.optimizely.com/

Crazy Egg → https://www.crazyegg.com/blog/



That's it for today!

Lovely been following your methods since last week and they are bang on and with unique marketing angles

Day 10


► Improve your site speed


A fast website is important for conversion rate, user experience, revenue, SEO, traffic, ...

Use page speed tools to check your site and find someone who can improve/fix basic problems with your site, images, minify CSS, HTML, ... You can easily find someone on Fiverr or in the marketplace on BHW.

Check your site with these page speed tools:
→ developers.google.com/speed/pagespeed/insights (a tool developed by Google)
→ gtmetrix.com


The hardest to optimize are pages you don't have full control off, like Shopify.
You are limited with Shopify, but you can:
1. Optimize images.
2. Reduce the number of apps and DELETE apps you are not using.
3. Use Google tag manager for tags (for analytics code, FB pixel, …).
4. Choose a fast, responsive theme, and optimize (less is more - remove carousel banners, replace background images with CSS, …).


That's it for today!

Thanks for anything. I appreciate it. Wish your mom the best of luck!

This is great, thank you

Thank you for the OP, that may help me a lot coz i want to start on shopify and don't know where to start...
Thank you.

following

Day 11

► Offer ideas

Today I'm sharing some e-commerce offer ideas. You can always improve your AOV by offering an irresistible offer, and this might help you out.
Try and let us know how it goes


Offer ideas:
- Price: $39.99 + $4.99 shipping
- Price: $44.99 + free shipping
- BOGO (Buy One Get One Free)
- Buy 1 Get 1 50% Off
- Buy 2 Get 1
- Buy 3 Get 1
- Buy 5 Get 2

- Buy 1
-- Buy 2 Get 20% Off + free shipping
-- Buy 3 Get 30% Off + free shipping
-- Buy 4 Get 40% Off + free shipping

- Buy 3 Get 20% off
- Buy 5 Get 30% off
- Buy 3 and Get a Gift worth $XX
- Buy 5 and Get a Gift worth $XX
- Buy X and Get Y 50% Off
- Buy X and get $5 off your next purchase!
- Buy 2 Save $10
- 50% Offer ends in 1 day 3 hours
- Free Ebooks
- Order in XX hours/minutes for free delivery
- Free shipping for first 100 buyers
- Gift for first 100 buyers
- Free XYZ with every purchase
- Share and get 5% off
- We will donate $X for every purchase above $50!


That's it for today!

I'm liking the use of psychology in your marketing techniques

Day 12

► How to minimize refunds and avoid Serial Refunders in e-commerce

The number of serial refunders is growing. The majority of them can't control their shopping behavior, and some just want to do some damage.

Here is what you can do to improve Facebook ads:
1. Export all your chargebacks and refunds
2. Upload them as a custom audience
3. Exclude them from all your new and post-purchase retargeting campaigns
4. Create a lookalike audience from these people and add it to your exclusion list. (You should always be looking for ways to improve your lookalike audiences.)

That's it for today!

Just posted day 13.

Day 13 → [Method] Make money and build a brand with personalized Thank You cards

Awesome share, good tips

Day 14


► Email Marketing campaigns for eCommerce


Here are some must-have campaigns:
1. Welcome Email

• Personalize your message - welcome them & introduce yourself.
• Invite them to take the next step - join your FB, IG, ...
• Offer free shipping or send them a $10-25-off coupon on their next order as a welcome gift.
• Include new products, content, ...

2. Order Confirmation & Shipping Info Emails
Shipping notification emails are important - let them know what is happening before they start asking questions.


3. Abandoned Cart Emails (3-5x)
There is no wrong or right way to do it. Some send 3, and some 5 emails, some send the first email after an hour and some after 4 hours. Test, test, and test some more.


4. Upsell/Cross-Sell Email


5. Referral Email
Ask them to share your products in exchange for a gift or a discount.


6. User-Generated Content Emails (UGC)
Ask them to send a review (photo, video) in exchange for a gift or a discount.


7. Survey Email
Single question surveys are very popular. Ask them how you're doing, what could you improve, ... listen and implement!


8. Thank You Email
Send a quick video saying thank you.


9. New Offer Email

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That's it for today!

LuckyGirl9334 said:

Great content so far! Awesomeness! How is Your MOM?

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I appreciate your kind words, thank you!
Unfortunately, her state is very unpredictable these days but we will get there eventually! Thanks for asking!

You got a very motivational thread here, and you're sharing quite some gold nuggets. I like the birthday twist with the facebook ads.

I also got a journey thread here, you might want to check it out since you're doing different stuff and might like it.

Wishing all the best for you and your mom.