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[Method] Make money and build a brand with personalized Thank You cards

Discussion in 'Making Money' started by jul3s, Aug 13, 2019 at 11:28 PM.

  1. jul3s

    jul3s Jr. VIP Jr. VIP

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    Note: For those that are following, this is Day 13 of my 30 Day Challenge posted in Journey Discussions part of the forum.

    If you are building a brand, have a community/membership site, high priced products, niche related products with great LTV, ... you SHOULD do this.

    I can't explain how much did personalized / 'handwritten' / niche related 'thank you' cards did for the majority of shops/membership sites/courses when we implemented the whole process.

    We are living in an era where everything is digitalized, and we almost completely lost touch with reality, that's why going back to paper is becoming so popular again.

    Did you notice the popularity of paper planners again? People are going crazy over those for the last few years. Exactly the same is happening with postcards.

    [​IMG]



    Step by step:

    1. Find best/popular/niche related quote, saying, something they are passionate about,...

    2. Find someone to design it
    IMPORTANT: Put your website URL below the quote!

    3. Personalized message on the other side
    • Say THANK YOU, be thoughtful in your message, make them feel it's personal, and don't just send them a coupon!
    • You can be lazy and order a bulk of cards with the same message OR hire someone to paste the message manually and change the name (Dear, -VS- Dear Jane, >> who do you think will get more exposure?) If you have a hundreds of these talk to the company directly, and they might find a solution for you.

    4. There are a lot of sites offering this service where you upload the design and message and are directly sent to the customer. Sites that I used:

    ---

    For those of you with Shopify stores, there are apps that automate the whole process and send the cards for less than $1 per card.

    For example, you can automate the process with rules as > if a customer spends above $50 - sent him a thank you card after a week, with XXX promo code, ...

    ---


    A few examples of what happened when we did this for several clients in different niches

    ▶ People started posting these cards on their social profiles, thanking us for being so thoughtful, sending a picture of cards hanging on their fridge, some of them even framed the card - this is why it's important to find a perfect quote!


    ▶ We implemented this into a digital membership site, where the subscriber gets a card every two months - they don't know about it, and this is the only physical thing they get. This way, we managed to improve retention for two months without changing anything else.


    ▶ This also works perfectly for angry customers (mostly high priced products) after you are trying to resolve the issue. This way, you will be able to avoid a lot of damage. Even if you have to refund them, send them a card apologizing for whatever happened (from 'CEO'). We even had a customer getting back to the membership and becoming a diehard fan :D and few thanking us on how we resolved the issue.


    ▶ We are sending cards to influencers for reviewing our products and building a relationship. This works perfectly to get great exposure with any new product, getting free content, and becoming an authority in a certain niche.


    ---


    Think about it ... How many times will they be reminded about your brand with one card? With how many friends/family members will talk about this? How many people will see your card? Waaaay more than seeing a random 'thank you for your purchase' email, that doesn't mean anything anymore.


    That's it for today! :)
     
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  2. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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  3. Jeff Vh

    Jeff Vh Newbie

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    This is amazing! Thanks for sharing this valuable content
     
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  4. underachieved

    underachieved Elite Member

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    A always did this when selling on eBay.

    The key is to be creative, something that will make them laugh is usually good such as a funny quote or cute meme.

    Worked really good for encouraging them to leave positive feedback.
     
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  5. jul3s

    jul3s Jr. VIP Jr. VIP

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    I really appreciate your kind words, thank you!
     
  6. Headmaster Cid

    Headmaster Cid Jr. VIP Jr. VIP

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    Dammit, that was my secret ingredient

    I have been learning cursive writing using a fountain pen just for this purpose. You wouldn't believe how many people actually post the thank you card on their Social Media because of this personalised message. It's the cheapest form of marketing at what, a dollar or less?
     
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  7. scientce

    scientce Newbie

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    Nice method
     
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  8. Rikkigriffith

    Rikkigriffith Newbie

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    I see this method on other forums bro.
     
  9. Susanta Lohar

    Susanta Lohar Regular Member

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    I am going to do it,

    Btw we need to talk with courier service or government postal service will work it good?
     
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  10. Lilith55

    Lilith55 Jr. VIP Jr. VIP

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    Basic common sense public relations with an automated twist.
    Another valuable share from pal @jul3s
     
  11. klassomm

    klassomm Registered Member

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    This is amazing! Thanks for sharing
     
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  12. rax69

    rax69 Newbie

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    Woww,

    Something which not everyone but people and companies who really care about relations are doing this.

    Thanks for sharing.
     
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  13. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    Share :)
     
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  14. jul3s

    jul3s Jr. VIP Jr. VIP

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    Sorry, but I don't understand your question. Why would you need to talk to them? You have an address from your customers and sending them 'a letter/postcard'. There is no need to talk to anyone. How would you send a postcard to your friend?
     
  15. menacer

    menacer Jr. VIP Jr. VIP

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    Thanks for the method @jul3s, not something I would use myself at the moment but can definitely see this working for others and maybe myself further down the line.
     
  16. Susanta Lohar

    Susanta Lohar Regular Member

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    there are two option to send any letter/parcel to someone,
    1. Courier service (private companies')
    2. Govt. postal service.

    Govt. service take lil extra time, that's why I am asking which one should I use?
     
  17. sdeviation

    sdeviation Newbie

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    Thanks for method.
     
  18. jul3s

    jul3s Jr. VIP Jr. VIP

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    Point of this is to spend as little as possible. You are in no hurry.
     
  19. Susanta Lohar

    Susanta Lohar Regular Member

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    can you recommend any theme or plug in where user can edit their photo from template?
     
  20. Icey Dan

    Icey Dan Jr. VIP Jr. VIP

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    Very cool method thanks for sharing it with the community! :D