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30 Day Challenge ► To help me keep sane while helping you make money

Discussion in 'My Journey Discussions' started by jul3s, Aug 1, 2019.

  1. jul3s

    jul3s Jr. VIP Jr. VIP

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    What can you expect?

    Daily Tips&Tricks about:
    - Facebook / IG / Google ads (how to optimize & scale, retargeting, lookalike, bidding, finding a perfect audience,..);
    - CRO (conversion rate optimization);
    - Google Analytics;
    - product funnels;
    - how to do a proper Free+Shipping, Giveaway, birthday campaigns,.. etc.

    The length and importance of tips can vary, from short and sweet, to long and complicated. I will also share tools that I use, Fiverr gigs, how I outsource tasks, ...

    I will open new threads with important methods (birthday, FSH, ...), so they don't get missed and post other tips here in this thread.


    Why am I doing this?
    I wanted to start this challenged at the beginning of the year, but life happened.

    Now my mom got sick, and I will have to take care of her for the next month or two. Due to how unpredictable things will be, I won't be taking any full-time clients and will have enough time to run ongoing projects and do this. (enough of a sob story for one day :D)

    This will definitely be a massive commitment, but I'm going to stick to it no matter what!


    Who am I?
    I help businesses grow online. I've been in ecom business for the last 8 years, spend a lot of money on Facebook (+ other platforms), and a good amount of time learning about conversion rate optimization.

    My knowledge is a 'mix and match' of different methods from all over the place. 'Jack of all trades, master of none,' meaning I'm too hyperactive to be interested in only one thing.


    Let's do this!
    ----------------------------------
    ----------------------------------
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    Day 1

    ► How to Find Your Perfect Facebook Audience

    Facebook allows you to laser target people, to the extent that you can target dog-loving single mom who listens to Maroon 5 and play tennis in their free time. :D

    One mistake that many Facebook advertisers make is they try to reach as many people as possible with their ad. While this isn’t entirely wrong, it’s also not the right approach.

    For example, I don’t own a dog and never will, BUT I watched a few videos and liked few things regarding dogs so Facebook will ‘mark’ me as a dog lover and serve me with ads of everyone who target this audience. It would be best if you dialed down your audience to be specific and not so broad.

    I use Google and Audience Insights + spend a lot of time to find some good audiences.

    EXAMPLE
    This is what I would do if I would try to sell a product in a DOG NICHE.

    I would categorize my audience by different groups, for example:

    1. Shops / Brands
    What are some brands that people who would buy your products would be interested in?

    Google:
    - most popular dog food brands/list of dog food brands,
    - top dog subscription boxes,
    - best dog shops/list of pet stores in USA / best pet retailers.

    2. Magazines (top dog magazines)

    3. Most popular dog breeds

    4. Communities (perfect for getting engagement) - I Love Dogs, ...

    You get the idea of what to search for. Use Audience Insights to see if you can target those interests.


    After you gather the interests you can:
    • Target these interests separately.
    • Target a group of interests based on category (shops, magazines, authors, ... etc.).
    • Narrow and layer multiple interests to get a more engaged audience (MUST also match option).
    • Improve and expand your Lookalike audiences by stacking with interests to reduce the cost per click/conversion.


    The main approach with general products is completely different and is based on great marketing - you need an amazing / interesting / funny / potentially viral video + very broad audiences.

    For beginners, it's way easier to start targeting niche related products. You can still sell a ton of phone cases, but instead of going with a black phone case, you pick a camouflage phone case and target military, survival, hunting, fishing, outdoor activities, ... niches.

    That's it for today! :)
     
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  2. enaumet

    enaumet Newbie

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    Thank you, i will read every day you,r thread, hope you,r mom get better.
     
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  3. IAmDubleX

    IAmDubleX Newbie

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    This will be fun :)
     
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  4. aristocratic

    aristocratic Jr. VIP Jr. VIP

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    Im following this and i hope ur mom gets better soon !
     
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  5. wisdomkid

    wisdomkid Elite Member

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    Pray that your Mum gets better.
    Sending my prayers.
     
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  6. jul3s

    jul3s Jr. VIP Jr. VIP

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    Thank you for your kind words! I appreciate it.
     
  7. share4win

    share4win Jr. VIP Jr. VIP

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    Hope your mom will get better soon and following your thread to learn some tips..Best of luck...
     
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  8. jul3s

    jul3s Jr. VIP Jr. VIP

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  9. jul3s

    jul3s Jr. VIP Jr. VIP

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    Day 3


    ► Facebook Custom Audiences list

    Get the most out of your Facebook ads by testing different custom audiences.

    Here is a list that can help you start. These are not all the available audiences on FB but a list of the majority I had a chance to test.


    ▶ Website Visitors
    All Web Traffic
    All View Content
    All Add To Cart
    All Initiate Checkout
    All Purchase

    Advanced:
    View Content >= 2x
    ATC >= 2x
    IC >= 2x
    Purchase >= 2x
    Website Scroll %


    ▶ Product Specific
    Product Specific (URL/Product ID) - VC
    Product Specific (URL/Product ID) - ATC
    Product Specific (URL/Product ID) - IC
    Product Specific (URL/Product ID) - PUR


    ▶ Buyers
    $0-25 Order Purchasers
    $25-50 Order Purchasers
    $50-75 Order Purchasers
    $75-100 Order Purchasers
    $100+ Order Purchasers

    Pre-Purchase Upsell Buyers
    Post-Purchase Upsell Buyers
    Post-Purchase Downsell Buyers


    ▶ Visitors by Device


    ▶ Visitors by Time Spent on Site
    Top 5% Visitors On-Site
    Top 10% Visitors On-Site
    Top 25% Visitors On-Site


    ▶ Lifetime Value


    ▶ Video
    3s Video Views
    10s Video Views
    25% Video Views
    50% Video Views
    75% Video Views
    95% Video Views


    ▶ Engagement
    FB - Everyone who engaged with your page
    FB - Anyone who visited your page
    FB - People who engaged with any post or ad

    IG - Everyone who engaged with your business
    IG - Anyone who visited your business profile
    IG - People who engaged with your post or ad


    ▶ Friends of Page Likers


    Important: Don't forget to create Lookalike Audiences.


    That's it for today! :)
     
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  10. klassomm

    klassomm Registered Member

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    Thank you, I follow
     
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  11. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    Thank you, day two was extremely helpful.
     
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  12. RingAdvantage

    RingAdvantage Registered Member

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    Praying for Your Mom to get well fast..and thank You for writing this journey.
     
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  13. jul3s

    jul3s Jr. VIP Jr. VIP

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    Day 4


    ► Increase Your Facebook Page Likes

    You have a new page and want to get more likes and build some trust?

    The simplest way to build your page likes is by inviting people who interacted with your posts or ads but haven't liked your page.

    [​IMG]

    To automate this process I've been using Chrome extension called 'Invite post likers to like a page in Facebook™' for over two years now on multiple pages with no problems.

    NOTE: If you decide to use this Chrome extension, be sure to do your due diligence.


    Thank you all for the kind words! I really appreciate it.

    That's it for today! :)
     
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  14. mak3r

    mak3r Jr. VIP Jr. VIP

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    Will be interested to follow a journey of a person who already has a lot of experience, good luck
     
  15. PaulRD

    PaulRD Regular Member

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    Following this thread
     
  16. RingAdvantage

    RingAdvantage Registered Member

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    Cant wait till day 5 comes out I'm learning alot
     
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  17. jul3s

    jul3s Jr. VIP Jr. VIP

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    Day 5

    ► Thank you video


    You have probably seen these types of videos everywhere - a brand representative/CEO,... thank you for becoming a customer. It’s a nice way to confirm an order and add a personal touch.

    For dropshipping/Shopify stores you can hire a spokesperson on Fiverr to do a simple thank you video (Hi, I'm Jane a CEO of XYZ. I want to thank you for being a fantastic customer personally! ...).
    Sending UK traffic? Find a British spokesperson!

    Use this video on your thank you page and for remarketing. Keep it short!

    Some ideas:
    • Thank them for buying - be genuine!
    • Use a video as an opportunity to invite them to take the next step - join your FB, IG, ...
    • Ask them to share their purchase on social media,
    • Give them a gift (Thank you for buying, here is a gift) -> free+shipping offers work great (no hard selling)

    Facebook ads
    • Target buyers of the last 7days
    • Objective: Reach + daily unique reach
    • Budget: $1-5/day – depends on how big the audience is
    • Frequency: 1-2x

    Follow up with a thank you email and a thank you card for the best customers!

    That's it for today! :)
     
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  18. Lilith55

    Lilith55 Jr. VIP Jr. VIP

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    Fb and I hate each other, nevertheless this may be the first journey I follow that doesn't ends after the 3th post.
    Hope things get well with your mom op.
     
  19. jul3s

    jul3s Jr. VIP Jr. VIP

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    @Lilith55 I will post some stuff not related to FB, but there will maybe be a method that will change your feelings towards Mark :D
     
  20. AussieDollar

    AussieDollar Junior Member

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    Was going to say that the Facebook Custom Audience list looks interesting, but the whole thread is. Just about to go fb ads so I'll be following the thread