What can you expect? Daily Tips&Tricks about: - Facebook / IG / Google ads (how to optimize & scale, retargeting, lookalike, bidding, finding a perfect audience,..); - CRO (conversion rate optimization); - Google Analytics; - product funnels; - how to do a proper Free+Shipping, Giveaway, birthday campaigns,.. etc. The length and importance of tips can vary, from short and sweet, to long and complicated. I will also share tools that I use, Fiverr gigs, how I outsource tasks, ... I will open new threads with important methods (birthday, FSH, ...), so they don't get missed and post other tips here in this thread. Why am I doing this? I wanted to start this challenged at the beginning of the year, but life happened. Now my mom got sick, and I will have to take care of her for the next month or two. Due to how unpredictable things will be, I won't be taking any full-time clients and will have enough time to run ongoing projects and do this. (enough of a sob story for one day ) This will definitely be a massive commitment, but I'm going to stick to it no matter what! Who am I? I help businesses grow online. I've been in ecom business for the last 8 years, spend a lot of money on Facebook (+ other platforms), and a good amount of time learning about conversion rate optimization. My knowledge is a 'mix and match' of different methods from all over the place. 'Jack of all trades, master of none,' meaning I'm too hyperactive to be interested in only one thing. Let's do this! ---------------------------------- ---------------------------------- ---------------------------------- Day 1 ► How to Find Your Perfect Facebook Audience Facebook allows you to laser target people, to the extent that you can target dog-loving single mom who listens to Maroon 5 and play tennis in their free time. One mistake that many Facebook advertisers make is they try to reach as many people as possible with their ad. While this isn’t entirely wrong, it’s also not the right approach. For example, I don’t own a dog and never will, BUT I watched a few videos and liked few things regarding dogs so Facebook will ‘mark’ me as a dog lover and serve me with ads of everyone who target this audience. It would be best if you dialed down your audience to be specific and not so broad. I use Google and Audience Insights + spend a lot of time to find some good audiences. EXAMPLE This is what I would do if I would try to sell a product in a DOG NICHE. I would categorize my audience by different groups, for example: 1. Shops / Brands What are some brands that people who would buy your products would be interested in? Google: - most popular dog food brands/list of dog food brands, - top dog subscription boxes, - best dog shops/list of pet stores in USA / best pet retailers. 2. Magazines (top dog magazines) 3. Most popular dog breeds 4. Communities (perfect for getting engagement) - I Love Dogs, ... You get the idea of what to search for. Use Audience Insights to see if you can target those interests. After you gather the interests you can: Target these interests separately. Target a group of interests based on category (shops, magazines, authors, ... etc.). Narrow and layer multiple interests to get a more engaged audience (MUST also match option). Improve and expand your Lookalike audiences by stacking with interests to reduce the cost per click/conversion. The main approach with general products is completely different and is based on great marketing - you need an amazing / interesting / funny / potentially viral video + very broad audiences. For beginners, it's way easier to start targeting niche related products. You can still sell a ton of phone cases, but instead of going with a black phone case, you pick a camouflage phone case and target military, survival, hunting, fishing, outdoor activities, ... niches. That's it for today!