In an effort to spread awareness that Negative SEO is more than just spammy backlinks I am sharing two links that make the case for how creative the Negative SEO space has gotten:
First: A breaking story today about how schools, media, and government websites are getting owned and that you...
With Black Friday rapidly approaching it is time to be on the look out for these things if you are an online retailer who does most of your sales in Q4. Don't worry... this isn't a guide on how to do these attacks. It is merely a list of the things to look for so you can mitigate them if they...
✓ passes through nicely from meta description into SERP summary making for a very nice visual callout!
So if you are looking for a nice way to call out an important detail ✓ CHECK ✓ is key! :-)
Thanks for the tip amazon!
This one auto-dialer tricks me every time! It is so infuriating. It basically goes like this:
They whole thing is a well timed recording. I've gotten the exact same exchange three times now. It gets me every time. I guess it would piss me off more if the psychology of it wasn't so darn...
It isn't enough to be #1 on Google anymore. You also have to win the click away from some very eye-catching competition:
In some cases there are no organic results above the fold. Hopefully there is at least some opportunity to appear above the fold in your target search terms.
I know there...
Before you complain about sample sizes... understand I measured and calculated over 50,000 data points to produce these charts by measuring over 300 factors from 100 web pages for the search term "SEO software" (So you can check my work and reproduce my results if you want to). The important...
Not a critical story but I think this is a fun series and I reached out to Josh and he said anyone is welcome to come debate in the series. PM me if you are interested and I'll put you in contact with him.
Have you ever wondered how the big brands get away with putting hundreds of keyword matches on a category page that is otherwise fairly thin in terms of text content?
I did a simple search for "fleece jackets" and took inventory of all the different ways the keywords were used on the page for...
A better call out than schema rating stars!
https://www.google.com/search?q=✅
I am certain Google will block this soon... but you can search fo the emoji and embed it in titles, descriptions and URLs.
Appears to work with all emoji
Hey... I am trying to research all the types of documents used by professional SEOs and I think I am missing a few. Does anyone know of any that I am missing?
Thanks!
SEO Bilateral NDA
SEO Requirements Document
SEO Discovery Questionaire
SEO Audit Report
SEO Checklist
SEO Estimate
SEO Invoice...
I think I know the answer to this but I have had several people insist I am wrong so I want to "recalibrate" my thinking and ask the community to set me straight on the current state of this.
Is there a method in use currently for accurately attributing sales back to search terms used in...
"The strategy shift means we will not be investing in Followerwonk or Moz Content."
"To align the organization with this strategic shift, we will be asking about 28% of Mozzers to leave."
https://moz.com/blog/moz-is-doubling-down-on-search
I guess there is more to it than good content after all.
A Tip For SEOs: Report on SEO revenue!
I know a lot of SEOs don't believe in SEO revenue reporting. I STRONGLY recommend that SEOs do revenue attribution. Even if you don't share the data you should be watching it to know if your methods are improving the business and having the desired effect...
I was reading a post at Search Engine Roundtable (https://www.seroundtable.com/google-update-21059.html) and while I RTFA I found what it the most compelling claim of anti-trust violation from Google (in my opinion and if it is true). Has anyone else seen this behavior?
ANTI-TRUST VIOLATION...
Hopefully you have read SEO Content Tuning Experiment. One of the comments said that the post only helps attorneys. Which is kind of true. So I am going to pull AND SHARE data for ten other niches. I am asking for suggestions on what those niches should be to best help the BHW community in...
SEO Content Tuning Experiment
Summary:
• Keyword stuffing works
• H1 not as important as people claim
• Keywords near top of page not so important, but not unimportant
• Nofollow links are much stronger than do follow links in on page content
• Keywords in alts tags...
Anyone else encountering a neg SEO attack using AppEngine? ... I am guessing it is a negative SEO attack of some sort. All I know so far is that an AppEngine app out of Russia was forwarding to my website until it ran out of quota. Filled my GWT logs with a bunch of 404 garbage. There is no...
Don't know why I didn't notice this sooner, but Google is squatting on the domain of fallen competitor cuil.com
Domain Name: cuil.com
Registrar Registration Expiration Date: 2017-12-30T06:38:21-0800
Registrant Organization: Google Inc.
Maybe Matt Cutts is planning to use it on his personal blog.
UGH... Its me again...
A new negative SEO attack crippled my organic web search traffic from Google AGAIN. This time the attacker took a toxic website with toxic backlinks and pointed the DNS for the domain to my website. In addition to taking an instant hit to organic traffic my webmaster...
Someone has started using this attack against my sites. It is quite effective at killing my organic revenue from Google Web Search... hopefully Google will close this one up fast.
The way it works is that the attacker does a brute force DOS on the web server (leaving connections open and...
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